Persona modeling by crowdsourcing using the repertory grid technique
Within user modeling there are various methods for representing targeted users. Persona for example is a user archetype which is given a face and name, and is carefully described in terms of goals, needs, and tasks (Blomquist & Arvola, 2002). Personas are widely used, but have been criticized for often not being based on empirical data (McGinn &
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Liang L, Yu Y.
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