Results 51 to 60 of about 1,273,473 (74)

Fifty‐two years of consumer research based on social exchange theory: A review and research agenda using topic modeling

International Journal of Consumer Studies
Social exchange theory (SET) is a leading sociopsychological theory that has enriched understanding of consumers' behavior. In this study, we examine application of SET in consumer research over last 52 years (1971–2022) in terms of predominant topics ...
Manit Mishra, Pallabi Mund
semanticscholar   +1 more source

The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions

Journal of Retailing and Consumer Services, 2021
Man Lai Cheung, Guilherme D Pires, Philip J Rosenberger   +2 more
exaly  

Which factors distinguish the different consumer segments of green fast‐moving consumer goods in Germany?

Business Strategy and the Environment, 2021
Agnes Emberger-Klein, Klaus Menrad
exaly  

Consumer readiness for green consumption: The role of green awareness as a moderator of the relationship between green attitudes and purchase intentions

Journal of Retailing and Consumer Services
Y. Shehawy, Syed Md. Faisal Ali Khan
semanticscholar   +1 more source

When digital celebrity talks to you: How human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements

Journal of Retailing and Consumer Services
Hyojung Kim, Minjung Park
semanticscholar   +1 more source

Retailer corporate social responsibility and consumer citizenship behavior: The mediating roles of perceived consumer effectiveness and consumer trust

Journal of Retailing and Consumer Services, 2020
Van Thac Dang, Ninh Nguyen, Simon J Pervan   +2 more
exaly  

Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

Journal of Marketing, 2010
Feng Zhu, Xiaoquan Zhang
exaly  

Trust transfer in social media brand communities: The role of consumer engagement

International Journal of Information Management, 2018
Matthew K O Lee
exaly  

Consumer Neuroscience: Past, Present, and Future

Organizational Research Methods, 2019
Uma R Karmarkar, Hilke Plassmann
exaly  

ReLAC: Revocable and Lightweight Access Control With Blockchain for Smart Consumer Electronics

IEEE transactions on consumer electronics
Jianfeng Zong, Chen Wang, Jian Shen, Chunhua Su, Weizheng Wang   +4 more
semanticscholar   +1 more source