Results 141 to 150 of about 14,293 (259)
AI Cracks Jokes: Building Consumer–Brand Closeness Through Machine‐Generated Humor
Psychology &Marketing, EarlyView.ABSTRACT Integrating AI led social cues into service encounters has become a key strategy for humanizing technology. Grounded in Social Penetration Theory, this research examines how AI‐generated humor styles (affiliative vs. self‐defeating) influence consumer brand identification and proposes consumer personality as a key moderator.
Heng Chu +3 more
wiley +1 more source
The Tasty Side of Numbers: How Vowel Type Influences Taste Perceptions for Numerical Brand Names
Psychology &Marketing, EarlyView.ABSTRACT Numerical brand names are commonly used in food marketing yet underexplored for their sensory impact. Relying on processing fluency theory, across four studies, including an IAT (n = 149), a quantitative and qualitative lexical analysis of professional wine tasting notes (n = 695), an online study (n = 306), and archival consumer wine ratings (
Nathalie Spielmann, Diego Vega
wiley +1 more source
Manufacturing Nostalgia in the Digital Age: A Foreverism Perspective
Psychology &Marketing, EarlyView.ABSTRACT Many scholars argue that we are experiencing the era of “retro”—nostalgia‐driven marketing and consumption phenomena reinforced by digital technologies. However, existing research lacks a critical analysis of nostalgia in contemporary markets and of how digital content, tools, and environments transform retro consumption experiences and alter ...
Dinara Davlembayeva +4 more
wiley +1 more source
Molecular Carcinogenesis, EarlyView.ABSTRACT Herein, using the LSL‐KrasG12D/+; p48Cre/+ transgenic mouse model [that recapitulates the full spectrum of human disease, progressing from early pancreatic intraepithelial neoplasia lesions to invasive pancreatic ductal adenocarcinoma (PDAC)], we determined the chemopreventive effect of long‐term (chronic) administration of Bitter Melon Juice (
Lakshmi Sai Pratyusha Bugata +7 more
wiley +1 more source
The role of place-based consciousness in COVID-19 vaccine hesitancy: A survey analysis across rural and urban subgroups in the U.S. [PDF]
Soc Sci MedAsh RW +4 more
europepmc +1 more source
Oikos, EarlyView.Fruit colour has long fascinated scientists and is widely considered an evolutionary adaptation to attract both avian and mammalian frugivores. While fleshy fruits play a key role in plant–animal interactions by promoting seed dispersal, the functional significance of colour variation, particularly multicoloured displays during ripening, remains poorly
Hercília Freitas da Cunha +3 more
wiley +1 more source
A latent measure of cultural racism and its association with US mortality and life expectancy. [PDF]
Nat Hum BehavAkinyemiju T +6 more
europepmc +1 more source
Stabilising Routines in Complex Emergencies: How Basic Service Continuity Shapes Perceived Security
Public Administration and Development, EarlyView.ABSTRACT This study examines how locally embedded actors describe the relationship between basic service continuity and perceived security in complex emergencies, with particular attention to the stabilisation of everyday routines. Using Proximity‐Predictability‐Attributability (PPA) as an analytic lens, we trace how interviewees relate access to water,
Abdullah Gökhan Yaşa, Orçun İmga
wiley +1 more source
Social cohesion in restoration landscapes: The case of Rwanda
People and Nature, EarlyView.Abstract Ecosystem restoration is recognized as a strategy for addressing landscape degradation. In contexts where ecological degradation overlaps with the deterioration of social cohesion, restoration must also contribute to rebuilding social ties alongside restoring ecosystems.
Valery Ndagijimana +3 more
wiley +1 more source