Results 141 to 150 of about 14,746 (260)

When Bad Feels Better: How Negative Online Brand Engagement Transforms Into Consumer Happiness

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Brands are increasingly prioritizing consumer happiness alongside profit, yet research offers limited guidance on fostering this in negative consumer‐brand contexts. Drawing on the broaden‐and‐build theory, this work models consumer pathways from anti‐consumption and disidentification to negative cognition and affection, to constructive and ...
Xinyu Dong   +2 more
wiley   +1 more source

Liquid Death, Moral Debt: Ironic Naming and the Effect on Healthiness Perception

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Ironic brand names such as “Liquid Death” and “Surreal Cereal” are increasingly common in the marketplace to compete for consumers’ limited attention. Yet, we know little about their downstream consequences for product inferences. Across experiments, we show that ironic names diminish perceptions of product morality, which in turn lowers ...
Smaraki Mohanty   +2 more
wiley   +1 more source

How the Sea Salt Chocolate Cookie Became a Thing: The Role of Flavor Pairing in Obesity

open access: yesObesity, EarlyView.
Proposed framework illustrating how flavor pairing and multisensory flavor architecture may sustain hedonic eating through enhanced palatability, reward preservation, delayed sensory‐specific satiety, and post‐ingestive signaling, thereby promoting excess energy intake and obesity risk.
Mohammed Ayyad, Eugene Kim
wiley   +1 more source

Stabilising Routines in Complex Emergencies: How Basic Service Continuity Shapes Perceived Security

open access: yesPublic Administration and Development, EarlyView.
ABSTRACT This study examines how locally embedded actors describe the relationship between basic service continuity and perceived security in complex emergencies, with particular attention to the stabilisation of everyday routines. Using Proximity‐Predictability‐Attributability (PPA) as an analytic lens, we trace how interviewees relate access to water,
Abdullah Gökhan Yaşa, Orçun İmga
wiley   +1 more source

Social cohesion in restoration landscapes: The case of Rwanda

open access: yesPeople and Nature, EarlyView.
Abstract Ecosystem restoration is recognized as a strategy for addressing landscape degradation. In contexts where ecological degradation overlaps with the deterioration of social cohesion, restoration must also contribute to rebuilding social ties alongside restoring ecosystems.
Valery Ndagijimana   +3 more
wiley   +1 more source

A qualitative evaluation of a community‐based approach to protected area law enforcement

open access: yesPeople and Nature, EarlyView.
Abstract People living in and around terrestrial and marine protected areas can contribute to protected area law enforcement in different ways. While the involvement of local residents is considered important for bringing benefits to both conservation and people, evaluations of community‐based approaches to protected area law enforcement are limited ...
William Sharkey   +6 more
wiley   +1 more source

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