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Journal of Hospitality Marketing & Management, 2023
Short videos have gradually become a new channel for resorts to promote their brands on social media. This study aims to determine the effect of content structure types and background music tempos of short videos on potential tourists’ mental simulation ...
Xin Wang +3 more
semanticscholar +1 more source
Short videos have gradually become a new channel for resorts to promote their brands on social media. This study aims to determine the effect of content structure types and background music tempos of short videos on potential tourists’ mental simulation ...
Xin Wang +3 more
semanticscholar +1 more source