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Narrative or non-narrative? The effects of short video content structure on mental simulation and resort brand attitude

Journal of Hospitality Marketing & Management, 2023
Short videos have gradually become a new channel for resorts to promote their brands on social media. This study aims to determine the effect of content structure types and background music tempos of short videos on potential tourists’ mental simulation ...
Xin Wang   +3 more
semanticscholar   +1 more source

Exploring the effects of place attachment and positive emotions on place satisfaction and intentional behaviour in Iranian ski resort: a perspective from S-O-R model

Journal of Sport & Tourism, 2023
This study developed conceptual framework based on the SOR model consisting place attachment, positive emotion and place satisfaction to investigate the behavioural intentions of visitors in an Iranian ski resort.
S. Hashemi   +4 more
semanticscholar   +1 more source

Evaluation of culturable 'last-resort' antibiotic resistant pathogens in hospital wastewater and implications on the risks of nosocomial antimicrobial resistance prevalence.

Journal of Hazardous Materials, 2022
Antimicrobial resistance has been recognized as an important emerging environmental pollutant. 'Last-resort' antibiotics including tigecycline, polymyxin E, daptomycin, vancomycin and linezolid are the 'last line of defence' for antibiotic resistant ...
Weiwei Li   +10 more
semanticscholar   +1 more source

Vulnerability of nature-based tourism to climate variability and change: Case of Kariba resort town, Zimbabwe

Journal of Outdoor Recreation and Tourism, 2020
Nature tourism resorts are particularly sensitive to the impact of climate change and weather extremes, such as droughts, heatwaves, wildfires, extreme frost and flooding.
K. Dube, G. Nhamo
semanticscholar   +1 more source

The role of customers’ perceived values of integrated resort brands in destination

, 2020
This study aims to examine the linkages between attributes of integrated resort brands and customers' perceived values behind behavioral loyalty. Especially, this study focuses on emerging integrated resort destinations in South East Asia, Malaysia. Both
Jiseon Ahn, Toney K. Thomas
semanticscholar   +1 more source

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