Results 141 to 150 of about 2,754,541 (342)
Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley +1 more source
Managing Risk: Identifying and Controlling Losses and Assuming Risks From Perils [PDF]
Financial survival in the hotel and restaurant business can depend upon a mastery of the basic principles of risk management. This article explains the series of steps leading to the successful implementation of the risk management techniques most ...
Haywood, K. Michael
core
Framing Modern Slavery: Do Stakeholders Talk Past Each Other?
ABSTRACT Modern slavery literature has thus far mostly adopted a downstream perspective, in the sense that researchers investigated corporate actors' responses after the enactment of transparency legislation. The common finding is that corporate disclosure is poor and ineffective, contributing to a failure to eradicate modern slavery.
Sylvain Durocher +2 more
wiley +1 more source
Evaluation of competitiveness of enterprises engaged in hotel-restaurant business when drafting a business plan [PDF]
У статті розглянуто підходи до оцінки конкурентоспроможності підприємств готельноресторанного бізнесу. Акцентовано увагу на доцільності проведення та етапах оцінки впливу чинників на формування конкурентоспроможності підприємств готельно-ресторанного ...
Якименко-Терещенко, Наталія Василівна
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INNOVATIVE RESTAURANT BUSINESS TECHNOLOGIES
Найважливішими інноваціями вресторанній справі є інформаційно-комп’ютерні технології, які розробленіспеціально для таких підприємств. Та-кож важливими є інновації в сфері бу-дівництва ресторанних господарств таїх облаштуванні згідно нових тенденційі вимог.
openaire +1 more source
Mapping and Innovating Business Models of Food Hubs in Short Food Supply Chains
ABSTRACT Short food supply chains (SFSCs) offer sustainable alternatives to conventional food systems (CFSCs) but require effective intermediaries to scale and remain competitive. Food Hubs (FHs) serve this role by enhancing SFSC efficiency and market reach while upholding community‐oriented values. However, limited research has examined how FHs design
Marije Renkema‐Singh +2 more
wiley +1 more source
Administrative Information Systems Design Beautiful Restaurant Tour [PDF]
Satisfactory service is the key to business done wonderful tourist restaurants. One ofthe restaurant management efforts to meet these demands is to build informationsystems that can handle sales, handling of inventory until the purchase of rawmaterials ...
A, S. S. (Soetirto), Risman, R. (Risman)
core
ABSTRACT This study investigates the challenges and support needs of small and medium‐sized enterprises (SMEs) in adopting standardized sustainability reporting, taking the European Sustainability Reporting Standards (ESRS) as an empirical case of formal standardization.
Filippo Cavaliere +2 more
wiley +1 more source
Facebook used as an active marketing channel to expand customer base at a restaurant [PDF]
The selected restaurant provides Cantonese style Chinese food. However, there has been a significant decrease in customers after opening day. The owner spent on newspaper promotion before opening day. The reality is that only a few people came. Therefore,
Hopper, Daniel, Zhang, Junjie
core
Business Plan for 1st Street Diner and Nightclub
A business plan was created for a diner and nightclub located in downtown Des Moines, Iowa, and the concept was found to be unique to the Des Moines area.
Deets, Brian D.
core +1 more source

