Results 141 to 150 of about 483,484 (295)

Coping Practices of Small‐ and Medium‐Sized Enterprises Facing Power Asymmetry in Digital Platform Business

Strategic Change, EarlyView.
ABSTRACT Digital platform (DP) enterprises have risen to the top of the global economy by inverting traditional business models. They earn money through matchmaking, transaction facilitation, and efficient orchestration of other stakeholders' resources.
Lukas R. G. Fitz, Jochen Scheeg
wiley   +1 more source

OPTIMIZATION OF THE RECIPE COMPOSITION FOR SAVOIARDI TYPE SPONGE BISCUITS

Harčova Nauka ì Tehnologìâ
The results of mathematical modeling and optimization of the recipe composition of Savoiardi type sponge biscuits with the incorporation of waxy wheat flour are presented.
A. Zaparenko, I. Haliasnyi, A. Novik, O. Shydakova-Kameniuka   +3 more
doaj   +1 more source

On the Transformative Nature of Luxury Consumption and Consumer Well‐Being: A Systematic Literature Review and Research Agenda

Psychology &Marketing, EarlyView.
ABSTRACT Consuming luxury products and services has received little systematic attention as a potential pathway to consumer well‐being, despite sporadic evidence suggesting that luxury experiences may catalyse self‐transformational processes and happiness‐related outcomes.
Solon Magrizos, Maria C. Voutsa, Minas N. Kastanakis   +2 more
wiley   +1 more source

My Life in Science, Not the Restaurant Business [PDF]

Journal of Biological Chemistry, 2005
openaire   +2 more sources

Countering Social Information: Low Identity Integration Leads to Nonconformity in Consumption Choices

Psychology &Marketing, EarlyView.
ABSTRACT We examine how the processing of social information for identity‐driven consumption choices is moderated by individual differences in the psychological management of multiple identities. We specifically show that consumers who experience their multiple identities as more incompatible—or low identity integrators—are less likely to conform to ...
Kathrin J. Hanek, Stephen M. Garcia
wiley   +1 more source

Taxation of restaurant business

ТЕНДЕНЦИИ РАЗВИТИЯ НАУКИ И ОБРАЗОВАНИЯ, 2018
Z. M. Laipanova, D. M. Salpagarov
openaire   +1 more source

Surprise Marketing

Psychology &Marketing, EarlyView.
ABSTRACT Surprise marketing, characterized by unexpected tactics such as blind boxes and spontaneous discounts, captivates consumers by sparking curiosity and participation. Despite increasing industry use, scholarly research remains fragmented and limited.
Xin‐Jean Lim, Weng Marc Lim, Park Thaichon   +2 more
wiley   +1 more source

God's Presence in the Aisle: How God Salience Encourages Preference for Ultra‐Processed Foods

Psychology &Marketing, EarlyView.
ABSTRACT God‐related cues are pervasive in consumers' daily lives, yet little research has examined how God salience shapes consumer food choices. Drawing on compensatory control theory and the literature on symbolic healing, we present findings from six studies, including a field experiment, demonstrating that high (vs.
Ali Gohary, Hean Tat Keh
wiley   +1 more source

Dual Pathways of Loneliness in the Marketplace: Emotional Attachment, Empowerment, and Evaluations of Brand Warmth and Brand Competence

Psychology &Marketing, EarlyView.
ABSTRACT Loneliness shapes consumer behavior, yet whether it increases preference for warm or competent brands remains unresolved. We argue that this question cannot be answered without distinguishing who is perceived to be lonely. Individual loneliness, which is a person's subjective experience of social disconnection, activates agency‐restoration ...
Aulona Ulqinaku, Gülen Sarial‐Abi, Selma Kadic‐Maglajlic   +2 more
wiley   +1 more source