Results 91 to 100 of about 11,549 (267)
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Factors Influencing Intention to use Augmented Reality for Shopping in United States
American Journal of Business Science PhilosophyAugmented reality (AR) technology has gained significant attention in the retail sector for its potential to enhance the shopping experience. This cross-sectional quantitative study investigates the factors influencing consumers' intention to adopt AR ...
Asem Nasser Alnasser +2 more
doaj +1 more source
Levels of customer loyalty and perceptions of loyalty programme benefits : a South African retail example [PDF]
The Retail and Marketing Review, 2015 Organisations use loyalty programmes to stimulate customer loyalty, and consumers presumably join these programmes to obtain a number of benefits or rewards arising from their membership.
L Radder, M van Eyk, C Swiegelaar
doaj
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT This study examines whether information about production methods and social norms can increase consumers' willingness to pay (WTP) a price premium for food produced using climate‐friendly farming methods. A randomized survey experiment was conducted with 1568 respondents across Denmark, Lithuania, and Spain, who were assigned to one of four ...
Kassa Tarekegn Erekalo +5 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor +3 more
wiley +1 more source
INDIAN CUSTOMERS AND RETAILERS PERCEPTION TOWARDS CELLULAR SERVICE PROVIDERS WITH SPECIAL REFERENCE TO BSNL [PDF]
Business Excellence and Management, 2015 The present study examines the perception of Indian customers and retailers towards cellular service providers. The study which was conducted in a South Indian state revealed that Bharat Sanchar Nigam Limited (BSNL) accounted for majority of the market ...
Suraj Kushe SHEKHAR
doaj
Retail Supply Chains and Efficiency of Retail Trade [PDF]
LogForum, 2014 Background: Since in today's supply chains in particular areas (for example in the grocery sector) most power is in the hands of retail chains on which manufacturers depend, this paper analyzes the retail supply chains. The aim of this paper is to propose a new indicator of retail trade efficiency for an individual national economy.
Segetlija, Zdenko, Dujak, Davor
openaire +1 more source
The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry
Agribusiness, EarlyView.ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley +1 more source
Is Precision Agriculture Technology Adoption Persistently Overestimated?
Agribusiness, EarlyView.ABSTRACT Precision agriculture is sometimes assumed to diffuse steadily over time, and industry planning frequently extrapolates early adoption trends forward. This study evaluates the accuracy of such expectations by comparing agricultural input dealers' forecasts of future service offerings with the actual levels of offerings that dealerships ...
Trey Malone +5 more
wiley +1 more source