Results 61 to 70 of about 50,623 (249)
Agribusiness, EarlyView.ABSTRACT This paper explores Swedish consumers' protein preferences by estimating the willingness‐to‐pay (WTP) for minced meat and plant‐based proteins in pasta sauce from an in‐store experiment (n = 206) and an online discrete choice experiment (n = 517). On average, the WTP was highest for minced meat.
Emilia Mattsson +3 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT The US hemp market is a new and nascent industry that has been devoid of research for about half a century. This study examined the effects of exogenous shock on price at each phase of the value chain—Farm (hemp biomass), and its impact on prices at other phases of the value chain—Intermediary Processor (crude cannabidiol hemp) and Final ...
Solomon Odiase +2 more
wiley +1 more source
Do promotions benefit manufacturers, retailers or both ?. [PDF]
While there has been strong managerial and academic interest in price promotions, much of the focus has been on the impact of such promotions on category sales, brand sales and brand choice. In contrast, little is known about the long-run impact of price
Hanssens, D +3 more
core +2 more sources
Strategic Assortment Reduction by a Dominant Retailer Strategic Assortment Reduction by a Dominant Retailer [PDF]
In certain product categories, large discount retailers are known to offer shallower assortments than traditional retailers. In this paper, we investigate the competitive incentives for such assortment decisions and the implications for manufacturers ...
Anthony Dukes +2 more
core
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Factory Gate Pricing: An Analysis of the Dutch Retail Distribution [PDF]
Factory Gate Pricing (FGP) is a relatively new phenomenon in retail distribution.Under FGP, products are no longer delivered at the retailer distribution center, but collected by the retailer at the factory gates of the suppliers.Owing to both the ...
Cruijssen, F.C.A.M. +3 more
core +2 more sources
Local Competition and Impact of Entry by a Dominant Retailer [PDF]
This paper analyzes the competition between two spatially differentiated multi-product retailers who encounter entry from a dominant discount retailer.
Anthony J. Dukes, Ting Zhu, Vishal Singh
core
, 2014 The chapter focuses on the role played by Private Labels (PLs) in the retailer-consumer relationship. Specifically, the results of a survey aimed at investigating the ability of a specific kind of PL, namely Premium Private Label (PPL), to improve ...
Vergura, Donata Tania +8 more
core +1 more source
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
تحقیقات بازار یابی نوین, 2016 Complex and dynamic stores environment causes customers have different perceptions to image and store products. Stores may be active in managing their images in customers mind. Desirable and powerful imagery from the store for customers creates value for
Majid Mohammad Shafiee +2 more
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