Results 131 to 140 of about 28,401 (316)

Conceptualising anticipatory guilt in a non-durable consumer goods context [PDF]

open access: yes, 2010
The purpose of this study was to explore the effectiveness of a specific type of guilt appeal. The literature suggests that there are three types of guilt appeals. However the effectiveness of each type of guilt appeal is unclear.
Lwin, Michael (R19384)   +2 more
core  

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

open access: yesAgribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani   +6 more
wiley   +1 more source

COMPETITIVE BEHAVIOR IN THE FOOD RETAILING INDUSTRY

open access: yes
We develop a flexible model to examine competitive conditions in the food retailing industry based on the Box-Cox transformation of the demand and industry equilibrium conditions.
Park, Timothy A., Weliwita, Ananda
core  

Female and part-time employment within superstore retailing

open access: yes, 1982
Employment in the distributive trades constitutes the second largest order in the UK Standard Industrial Classification of 1968. In June 1980 employment in the order totalled over 2.7 million workers.
Sparks, Leigh
core   +1 more source

Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises

open access: yesAgribusiness, EarlyView.
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley   +1 more source

Is retailing really unique? Insights into retail internationalization using business theories

open access: yes
Internationalization is one of the most important trends in retailing today. This process is not new, however has accelerated in the last two decades. It was less than 30 years ago that almost all of the world’s retail firms were pure national firms with
Pall, Zsombor, Hanf, Jon Henrich
core  

International Journal of Electronic Marketing and Retailing

open access: yes, 2014
The world of electronic marketing is continuously evolving. Marketing theories and practices must adapt to these new technological and social scenarios. IJEMR addresses this evolution by analysing new theories and practices as they emerge with particular
G. Basile   +24 more
core  

Investigating factors influencing attitudes and intentions towards downloading [PDF]

open access: yes, 2010
Digital piracy has been a rampant phenomenon that has attracted attention both from major corporations, policy makers and the media. This study investigates the factors influencing “illegal” downloading of movies and TV series through P2P networks to ...
Lwin, Michael (R19384)   +3 more
core  

CAUSES AND CONSEQUENCES OF FOOD RETAILING INNOVATION IN DEVELOPING COUNTRIES: SUPERMARKETS IN VIETNAM

open access: yes
Modernization of food retailing in developing economies,focusing on the early stages of retail modernization in Vietnam is examined. This modernization represents innovation that is sought by the host country and that depends on knowledge transfer ...
Hagen, James M.
core  

International Journal of Electronic Marketing and Retailing

open access: yes, 2016
The world of electronic marketing is continuously evolving. Marketing theories and practices must adapt to these new technological and social scenarios. IJEMR addresses this evolution by analysing new theories and practices as they emerge with particular
Heydari Nastaran Haji   +23 more
core  

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