Results 61 to 70 of about 4,909 (238)
Agribusiness, EarlyView.ABSTRACT The penetration of information and communication technologies (ICTs) in farming communities is increasing the use of smartphone‐based instant messaging apps. Despite this, the reasons behind participation and the impact on farm productivity in developing countries remain unexplored.
Zafar Kurbanov +4 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Social tensions and resource depletion pose significant challenges to the agri‐food sector, highlighting the need for coordinated strategies to ensure sustainability in supply chains. Despite its critical importance, the relationship between coordination mechanisms and sustainability performance remains underexplored.
Carlos Moreno‐Miranda, Liesbeth Dries
wiley +1 more source
Studia i Materiały, 2012 At the turn of the XXth and XXIst century the importance of marketing communication in marketing activities of companies has grown considerably. The aim of the research was to estimate the importance of marketing communication in marketing policy of ...
Marek Drzazga
doaj +1 more source
Price Transmission During Promotions: A Case Study of Spanish Milk Brands
Agribusiness, EarlyView.ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui +2 more
wiley +1 more source
Analysis of key indicators that affect the expected benefit of customers when using loyalty cards
Journal of Business Economics and Management, 2019 The aim of this paper is to define the significance of different indicators that affect the expected benefit of customers when using loyalty cards in the purchasing process in the retail sector.
Jelena Končar +2 more
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley +1 more source
Fast Changes in Food Retailing Due to the Impact of COVID-19
Theory, Methodology, PracticeIn this study, the impact of the pandemic COVID-19 on the FMCG sector is being examined. We consider as an important question to analyze in which direction the retail sector has shifted, whether it has been able to react to the sudden and increased ...
Tamás Sikos T., Dóra Molnár
doaj +1 more source
Analýza využití QR kódů v maloobchodě v České republice [PDF]
Trendy v podnikání, 2016 QR codes are frequently used technology in various industries worldwide including retailing. Lately QR codes have become one of the key innovations in various tools of marketing communication of large amount of companies. For the purpose of this paper QR
Čechurová Lenka
doaj
Agribusiness, EarlyView.ABSTRACT Amidst a recent surge in US goat meat imports to meet growing demand, this study contributes to the meat demand literature by examining consumer preferences for goat meat, a relatively healthy and environmentally friendly alternative to other popular meats.
Binod Khanal +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Using a lab‐in‐the‐field experiment, we investigate how providing information about food miles and pesticide residue influences willingness to pay (WTP) for potatoes among 407 shoppers in Taiwan, split between a supermarket and a farmers market.
Chiu‐Lin Huang +3 more
wiley +1 more source