Results 131 to 140 of about 7,770 (222)

Using RFM-based association rules to build a service recommendation system

open access: yes, 2017
碩士現今企業競爭激烈,企業為了能永續經營,不斷的縮短產品開發時間外,也需要能快速反應顧客需求,所以企業也開始瞭解與滿足顧客的需求,與顧客建立良好關係,以往企業只重視實體產品,但現在也逐漸重視無形的服務,希望藉著提高服務品質,來提高顧客滿意度,以提高競爭力。所以企業開始透過產品的特性來設計服務內容,利用服務內容來提高顧客的保留率及市場佔有率。因此透過提供服務所產生的價值與內容的重要性,慢慢的逐漸超過有形的實體產品。 近年來網際網路蓬勃發展,導致服務資訊超載,為了讓顧客有效找到符合之服務資訊 ...
洪千雯;Hung, Chien Wen
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RFM 2018 Author Index [PDF]

open access: yes2018 IEEE International RF and Microwave Conference (RFM), 2018
openaire   +1 more source

Modeling Within- and Across-Customer Association in Lifetime Value with Copulas

open access: yes
Recent advances in linking Recency-Frequency-Monetary value (RFM) data to Customer Lifetime Value (CLV) in non-contractual settings rely on the assumption of independence between the transaction and spend processes. We propose to model jointly the inter-
Lemmens, A., Croux, C., Glady, N.
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