Results 191 to 200 of about 4,363 (216)

RFM ranking – An effective approach to customer segmentation

Journal of King Saud University - Computer and Information Sciences, 2021
A Umamakeswari
exaly  

RFM-ANALYSIS: APPLICATION PRACTICE IN THE HOTEL AND RESTAURANT BUSINESS

From the Baltic to the Black Sea: the Formation of Modern Economic Area, 2023
openaire   +1 more source

RFM-based repurchase behavior for customer classification and segmentation

Journal of Retailing and Consumer Services, 2021
Mussadiq Abdul Rahim, Muhammad Mushafiq, Salabat Khan   +2 more
exaly  

A Study of Customer Segmentation Based on RFM Analysis and K-Means

2023
Shalabh Dwivedi, Amritpal Singh
openaire   +1 more source

Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression

Journal of Business Research, 2007
Manoj Hastak
exaly  

Discovering valuable frequent patterns based on RFM analysis without customer identification information

Knowledge-Based Systems, 2014
Ya-Han Hu
exaly  

Customer Segmentation Using Clustering Approach Based on RFM Analysis

2021 5th International Conference on Information Systems and Computer Networks (ISCON), 2021
openaire   +1 more source

Knowledge discovery on RFM model using Bernoulli sequence

Expert Systems With Applications, 2009
I-Cheng Yeh
exaly  

A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business.

Procedia Computer Science, 2019
Rocio Gonzalez Martinez, Ramon Alberto Carrasco, Jesus García-Madariaga   +2 more
exaly  

Data accuracy's impact on segmentation performance: Benchmarking RFM analysis, logistic regression, and decision trees

Journal of Business Research, 2014
Kristof Coussement, Koen W de Bock
exaly