A Fuzzy Linguistic RFM Model Applied to Campaign Management [PDF]
International Journal of Interactive Multimedia and Artificial Intelligence, 2019 In the literature there are some proposals for integrated schemes for campaign management based on segmentation from the results of the RFM model. RFM is a technique used to analyze customer behavior by means of three variables: Recency, Frequency and ...
Enrique Herrera-Viedma +3 more
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Adherence predictor variables in AIDS patients: an empirical study using the data mining-based RFM model [PDF]
AIDS Research and Therapy, 2021 Background Highly active antiretroviral therapy (ART) is still the only effective method to stop the disease progression in acquired immunodeficiency syndrome (AIDS) patients. However, poor adherence to the therapy makes it ineffective.
Min Li, Qunwei Wang, Yinzhong Shen
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The Reference Forward Model (RFM) [PDF]
Journal of Quantitative Spectroscopy and Radiative Transfer, 2016 The Reference Forward Model (RFM) is a general purpose line-by-line radiative transfer model, currently supported by the UK National Centre for Earth Observation.
Dudhia, Anu, Dudhia, A
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Customer-Centric Sales Forecasting Model: RFM-ARIMA Approach [PDF]
Business Systems Research : International journal of the Society for Advancing Innovation and Research in Economy, 2022 Background: Decision makers use the process of determining the best course of action by processing, analysing & interpreting the data to gain insights, known as Business Intelligence.
Palwe, Sushila +2 more
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Procedia Computer Science, 2020 Recency Frequency Monetary Value (RFM) is a clear and descriptive way to classify a customer database based on purchasing behavior that direct marketers have used with success since almost the last twenty years.
Porcel Gallego, Carlos Gustavo +4 more
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Analisis Loyalitas Pelanggan Berbasis Model Recency, Frequency, dan Monetary (RFM) dan Decision Tree pada PT. Solo [PDF]
Jurnal Teknologi Informasi dan Ilmu Komputer, 2020 Perkembangan bisnis alat tulis kantor dan sekolah saat ini banyak yang menjanjikan, maka banyak bermunculan pemasok baru dalam bisnis Alat Tulis Kantor dan Sekolah (ATKS).
Basri Basri +2 more
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Association between relative fat mass and asthma risk in middle-aged and elderly Chinese population: a retrospective cohort study based on the CHARLS database [PDF]
BMC Public HealthObjective This study aims to clarify the potential association between Relative Fat Mass (RFM) and new-onset asthma. Methods A retrospective cohort study design was adopted, with data sourced from the China Health and Retirement Longitudinal Study ...
Yujia Liu, Rui Mao, Yuying Li
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Independent association between relative fat mass and total bone mineral density in U.S. adolescents: a cross-sectional study adjusting for Appendicular Lean Mass Index [PDF]
Scientific ReportsThe relationship between adiposity and bone health, often referred to as the “obesity paradox,” remains a subject of debate. Relative fat mass (RFM) has recently emerged as a more accurate surrogate for body fat percentage than the Body Mass Index (BMI).
Penghui Lv +5 more
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Association and discriminative performance of relative fat mass for frailty index in US older adultsoxy_comment_end [PDF]
Scientific ReportsThis study aims to examine the association between Relative Fat Mass (RFM) and the frailty index (FI) among U.S. adults aged 60 years and older, and to assess the discriminative performance of RFM for high FI status.
Jie Xu, Meng Chen, Wei Zheng, Yong Hu
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Identifying customer priority for new products in target marketing: Using RFM model and TextRank [PDF]
Innovative Marketing, 2021 Target marketing is a key strategy used to increase the revenue. Among many methods that identify prospective customers, the recency, frequency, monetary value (RFM) model is considered the most accurate.
Seongbeom Hwang, Yuna Lee
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