Results 111 to 120 of about 3,753 (202)

Database Marketing Tools for SMEs The case of RFM Model [PDF]

Advances in Intelligent Systems Research, 2014
Aquilino Costa, Andrea Sousa, João Lourenço, Carlos Silva, Maria Augusto, Teresa Guarda   +5 more
openaire   +1 more source

Modeling Within- and Across-Customer Association in Lifetime Value with Copulas

Recent advances in linking Recency-Frequency-Monetary value (RFM) data to Customer Lifetime Value (CLV) in non-contractual settings rely on the assumption of independence between the transaction and spend processes. We propose to model jointly the inter-
Lemmens, A., Croux, C., Glady, N.
core   +1 more source

Comparison of classical RFM models and Machine learning models in CLV prediction

, 2020
Masteroppgave(MSc) in Master of Science in Business Analytics - Handelshøyskolen BI ...
Qismat, Temor, Feng, Yan
openaire   +1 more source

RFM analysis of an e-commerce store selling men's accesories

, 2016
Tato bakalářská práce se zabývá RFM analýzou a jejím využití ve vztahovém marketingu v online prostředí. Zasazuje RFM analýzu do kontextu marketingového mixu i historického vývoje marketingových koncepcí.
Králíček, Pavel
core  

RFM analysis of an e-commerce store selling men's accesories

, 2015
This bachelor's thesis focuses on a RFM analysis and its usage in relationship marketing in the online world. It puts RFM analysis in the context of a marketing mix and also the historical development of marketing conceptions.
Králíček, Pavel
core  

Associations between five anthropometric indices and fecal incontinence: A cross-sectional study based on the 2005 to 2010 NHANES data. [PDF]

Medicine (Baltimore)
Ye Z, Huang G, Lan X, Huang L, Chen E, Hong Y, Zhang X, Tao L.   +7 more
europepmc   +1 more source

A novel hybrid deep learning framework for customer churn prediction using RFM and embedding clustering. [PDF]

Sci Rep
Ibrahim S, Tawfik BS, Makhlouf MA, Hafiz B.   +3 more
europepmc   +1 more source

Cultural evolution of beauty standards. [PDF]

Proc Natl Acad Sci U S A
Boucherie L, Kumar S, Ledebur K, Lohse A, Śliwa K.   +4 more
europepmc   +1 more source

Donor Segmentation Analysis Using the RFM Model and K-Means Clustering to Optimize Fundraising Strategies

This study aims to segment donors using the Recency, Frequency, Monetary (RFM) model and the K-Means algorithm to optimize fundraising strategies. The RFM model is used to measure donor engagement through three dimensions: Recency (the last time a ...
Lapatta, Nouval Trezandy, ., Wirdayanti, Rezki ., ., Rezki, Wirdayanti ., Angreni, Dwi Shinta, Rizka Ardiansyah, Dwi Shinta Angreni, Nouval Trezandy Lapatta, Ardiansyah, Rizka   +9 more
core   +2 more sources

Association Between Relative Fat Mass and Risk of Cognitive Impairment: The Role of Social Determinants of Health. [PDF]

Actas Esp Psiquiatr
Wang D, Liang H, Gan Z, Zhang J, Wu J.
europepmc   +1 more source