Results 181 to 190 of about 13,798,376 (223)

Cross-cultural de-centring of Recovery College tools: a 20-country Delphi study

Kotera Y, Vilar-Lluch S, Narusson D, Hiltensperger R, Leah P, Orsi J, Andrade M, Miyamoto Y, Bejerholm U, Pomajzlová JP, Řezníková V, Nabasaba M, Jebara T, Lawrence V, Takhi S, Ronaldson A, Kellermann V, Kapka A, Bates P, Henderson C, Slade M.   +20 more
europepmc   +1 more source

A 2-tuple Fuzzy Linguistic RFM Model and Its Implementation [PDF]

Procedia Computer Science, 2015
RFM is a model used to analyze the behavior of customer by means of three variables: Recency, Frequency and Monetary. The scores of these variables are expressed by an integer number, typically, in the range 1..5.
Ramon Alberto Carrasco, Enrique Herrera-Viedma   +1 more
exaly   +6 more sources

A New RFM Model Approach: RFMS

, 2023
With the advancement of technology and the widespread use of the Internet, the concept of big data, which we have started to hear of frequently, has emerged.
Semra Erpolat Taşabat
exaly   +3 more sources

An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business

Mathematics, 2021
In the field of strategic marketing, the recency, frequency and monetary (RFM) variables model has been applied for years to determine how solid a database is in terms of spending and customer activity. Retailers almost never obtain data related to their
Ramon Alberto Carrasco, Diana Gavilan, Rocio Martinez   +2 more
exaly   +2 more sources

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Knowledge discovery on RFM model using Bernoulli sequence

Expert Systems With Applications, 2009
The objective of this paper is to introduce a comprehensive methodology to discover the knowledge for selecting targets for direct marketing from a database. This study expanded RFM model by including two parameters, time since first purchase and churn probability.
I-Cheng Yeh
exaly   +2 more sources

Mining Valuable Fuzzy Patterns via the RFM Model

2022 IEEE International Conference on Data Mining Workshops (ICDMW), 2022
Guoting Chen
exaly   +2 more sources

A stochastic RFM model

Journal of Interactive Marketing, 1999
Abstract A central problem in database marketing is how to choose which customers in the firm's database to target with an offer. This paper presents a simple stochastic RFM model to carry out such a task. By making a few straightforward assumptions about the customers in the database, the stochastic model provides a means of (1) ranking customers in
Richard Colombo, Weina Jiang
openaire   +1 more source

RFM approach for telecom insolvency modeling

Kybernetes, 2016
Purpose – The purpose of this paper is to present application of recency, frequency and monetary value (RFM) approach to predict customer insolvency using telecommunication data corresponding to RFM of late payments. The study tackles a serious problem that telecommunication companies often face and shows the ways to ...
openaire   +2 more sources

E-commerce Customer Segmentation Based on RFM Model

Lecture Notes in Electrical Engineering, 2022
exaly   +2 more sources

Data-mining application for country segmentation based on the RFM model

International Journal of Data Analysis Techniques and Strategies, 2008
For effective Customer Relationship Management (CRM), it is important to gather information on customer value. Segmentation is the method of knowing the customers and partitioning a population of customers into smaller groups. This paper develops a novel country segmentation methodology based on Recency (R), Frequency (F) and Monetary value (M ...
Mehdi Ghazanfari, Samira Malek Mohamadi, Somayeh Alizadeh   +2 more
openaire   +2 more sources