Results 171 to 180 of about 11,195,460 (215)
Risk stratification for gallstones based on 14 obesity and lipid-related Indices: a longitudinal cohort study of 44,030 Chinese adults. [PDF]
Zhang HF +8 more
europepmc +1 more source
Association between erectile dysfunction and relative fat mass in adult men in the United States. [PDF]
Luo Z, Lin C, Kim JH, Shin YS, Chung BI.
europepmc +1 more source
Marketing-AutoM3L: domain-aware automated machine learning for financial customer analytics. [PDF]
Tian Y, Shao W, Deng Z.
europepmc +1 more source
A 2-tuple Fuzzy Linguistic RFM Model and Its Implementation [PDF]
RFM is a model used to analyze the behavior of customer by means of three variables: Recency, Frequency and Monetary. The scores of these variables are expressed by an integer number, typically, in the range 1..5.
Ramon Alberto Carrasco +1 more
exaly +6 more sources
A New RFM Model Approach: RFMS
With the advancement of technology and the widespread use of the Internet, the concept of big data, which we have started to hear of frequently, has emerged.
Akca, Esra +3 more
exaly +3 more sources
In the field of strategic marketing, the recency, frequency and monetary (RFM) variables model has been applied for years to determine how solid a database is in terms of spending and customer activity. Retailers almost never obtain data related to their
Ramon Alberto Carrasco +2 more
exaly +2 more sources
Some of the next articles are maybe not open access.
Related searches:
Related searches:
Knowledge discovery on RFM model using Bernoulli sequence
Expert Systems With Applications, 2009The objective of this paper is to introduce a comprehensive methodology to discover the knowledge for selecting targets for direct marketing from a database. This study expanded RFM model by including two parameters, time since first purchase and churn probability.
I-Cheng Yeh
exaly +2 more sources
Mining Valuable Fuzzy Patterns via the RFM Model
2022 IEEE International Conference on Data Mining Workshops (ICDMW), 2022Guoting Chen
exaly +2 more sources
Journal of Interactive Marketing, 1999
Abstract A central problem in database marketing is how to choose which customers in the firm's database to target with an offer. This paper presents a simple stochastic RFM model to carry out such a task. By making a few straightforward assumptions about the customers in the database, the stochastic model provides a means of (1) ranking customers in
Richard Colombo, Weina Jiang
openaire +1 more source
Abstract A central problem in database marketing is how to choose which customers in the firm's database to target with an offer. This paper presents a simple stochastic RFM model to carry out such a task. By making a few straightforward assumptions about the customers in the database, the stochastic model provides a means of (1) ranking customers in
Richard Colombo, Weina Jiang
openaire +1 more source

