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A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business.

Procedia Computer Science, 2019
Ramon Alberto Carrasco   +2 more
exaly  

A 2-tuple Fuzzy Linguistic RFM Model and Its Implementation

Procedia Computer Science, 2015
Ramon Alberto Carrasco   +1 more
exaly  

E-commerce Customer Segmentation Based on RFM Model

Lecture Notes in Electrical Engineering, 2022
exaly  

The application of data mining and RFM model in market segmentation of a veterinary hospital

Journal of Statistics and Management Systems, 2019
Hsin-Hung Wu, Shih-Yen Lin
exaly  

Customer's life-time value using the RFM model in the banking industry: a case study

International Journal of Electronic Customer Relationship Management, 2014
Amir Albadvi
exaly  

Classifying the segmentation of customer value via RFM model and RS theory

Expert Systems With Applications, 2009
Ching-Hsue Cheng
exaly  

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