Results 171 to 180 of about 14,439,340 (212)

SUMOylation and ubiquitination reciprocally regulate SMCHD1 antiviral activity against herpes simplex virus 1. [PDF]

open access: yesPLoS Pathog
Tian X   +9 more
europepmc   +1 more source

Cross-cultural de-centring of Recovery College tools: a 20-country Delphi study

open access: yes
Kotera Y   +20 more
europepmc   +1 more source

An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business

open access: yesMathematics, 2021
In the field of strategic marketing, the recency, frequency and monetary (RFM) variables model has been applied for years to determine how solid a database is in terms of spending and customer activity. Retailers almost never obtain data related to their
Ramon Alberto Carrasco   +2 more
exaly   +2 more sources

A stochastic RFM model

Journal of Interactive Marketing, 1999
Abstract A central problem in database marketing is how to choose which customers in the firm's database to target with an offer. This paper presents a simple stochastic RFM model to carry out such a task. By making a few straightforward assumptions about the customers in the database, the stochastic model provides a means of (1) ranking customers in
Richard Colombo, Weina Jiang
openaire   +1 more source

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