Results 171 to 180 of about 11,195,460 (215)

A 2-tuple Fuzzy Linguistic RFM Model and Its Implementation [PDF]

open access: yesProcedia Computer Science, 2015
RFM is a model used to analyze the behavior of customer by means of three variables: Recency, Frequency and Monetary. The scores of these variables are expressed by an integer number, typically, in the range 1..5.
Ramon Alberto Carrasco   +1 more
exaly   +6 more sources

A New RFM Model Approach: RFMS

open access: yes, 2023
With the advancement of technology and the widespread use of the Internet, the concept of big data, which we have started to hear of frequently, has emerged.
Akca, Esra   +3 more
exaly   +3 more sources

An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business

open access: yesMathematics, 2021
In the field of strategic marketing, the recency, frequency and monetary (RFM) variables model has been applied for years to determine how solid a database is in terms of spending and customer activity. Retailers almost never obtain data related to their
Ramon Alberto Carrasco   +2 more
exaly   +2 more sources

Knowledge discovery on RFM model using Bernoulli sequence

Expert Systems With Applications, 2009
The objective of this paper is to introduce a comprehensive methodology to discover the knowledge for selecting targets for direct marketing from a database. This study expanded RFM model by including two parameters, time since first purchase and churn probability.
I-Cheng Yeh
exaly   +2 more sources

Mining Valuable Fuzzy Patterns via the RFM Model

2022 IEEE International Conference on Data Mining Workshops (ICDMW), 2022
Guoting Chen
exaly   +2 more sources

A stochastic RFM model

Journal of Interactive Marketing, 1999
Abstract A central problem in database marketing is how to choose which customers in the firm's database to target with an offer. This paper presents a simple stochastic RFM model to carry out such a task. By making a few straightforward assumptions about the customers in the database, the stochastic model provides a means of (1) ranking customers in
Richard Colombo, Weina Jiang
openaire   +1 more source

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