Results 121 to 130 of about 13,798,356 (215)
New Approach: Customer Segmentation using RFM Model and Demand Classification
This research introduces an integrated data mining framework that combines RFM (Recency, Frequency, Monetary) analysis with demand pattern classification—encompassing Smooth, Erratic, Intermittent, and Lumpy categories—to refine customer segmentation ...
Muhammad Fermi Pasha +2 more
core +1 more source
Customer Segmentation Using an Extended RFM Model and Clustering Algorithms in E-Commerce
Customer segmentation is a critical step in the efficient utilization of customer data and maximization of profitability in the e-commerce sector.
Tuncay Ozcan
doaj +1 more source
A Fuzzy Linguistic RFM Model Applied to Campaign Management
In the literature there are some proposals for integrated schemes for campaign management based on segmentation from the results of the RFM model. RFM is a technique used to analyze customer behavior by means of three variables: Recency, Frequency and Monetary value.
Carrasco González, Ramón Alberto +1 more
openaire +1 more source
Background Obesity has been identified as one of the contributing factors to obstructive sleep apnea (OSA). The current obesity assessment indicators have poor ability to distinguish between fat and muscle.
Qizheng Guo +7 more
doaj +1 more source
Customer segmentation using RFM analysis
This paper is a research on the segmentation of customers. The clustering of customers is done based on the variables recency, frequency and monetary value. Such a clustering is called an RFM-model.
van Burg, J.M. (author)
core
In the classic recency, frequency and monetary approach to market segmentation, i.e. RFM analysis, given a time frame, customers are clustered together into an arbitrary number of segments according to their most recent day of purchase, the number of ...
Schmitz, Eber Assis +5 more
core
The health advantages of Ramadan fasting, a time-restricted eating from dawn to dusk, have garnered attention. Nevertheless, prior observational studies have found inconsistent findings because of challenges regulating variables such as sleep patterns ...
Abeer Abdallah Alasmari +9 more
doaj +1 more source
A New Perspective on RFM Analysis
The aim of this chapter is proposing a novel integrated Fuzzy Group Multiple Attribute Decision Making (FGMADM) and Fuzzy C-Means Clustering (FCM) as a DM tool for segmentation of customers (retailers), based on an updated RFM model.
Mohammad Hasan Aghdaie +1 more
core +1 more source
Database Marketing Tools for SMEs The case of RFM Model [PDF]
Aquilino Costa +5 more
openaire +1 more source
Background Research has indicated that the primary cause of cardiovascular-kidney-metabolic (CKM) syndrome is excess or dysfunctional adipose tissue.
Jun Qiu +3 more
doaj +1 more source

