Results 171 to 180 of about 15,863 (207)

Study on airline customer value evaluation based on RFM model

2010 International Conference On Computer Design and Applications, 2010
Based on the limited resources of airlines, the high-value customers should deserved more resources. As a result, how to find these higher-value customers is an urgent problem to be solved for the airlines. This paper gave a brief description of the customer value and its construction (current value and potential value), which was defined by RFM model.
null Liu Jiale, null Du Huiying
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RFM and Classification Predictive Modelling to Improve Response Prediction Rate

2020 Zooming Innovation in Consumer Technologies Conference (ZINC), 2020
In consumer electronics where sales cycle is about two to three years, and with increased competition and product differentiation faced by suppliers in online distribution channels, it is important to pay attention to targeted marketing in online consumer electronics sales through the use of predictive analytics, as marketing paradigm is becoming ...
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A Customer Segmentation Model Proposal for Retailers: RFM-V

2021
Today's businesses have large quantity of demographic, economic and behavioral data on their customers with the rapid development of computer and internet technologies. Customer segmentation analyzes are carried out on the basis of various parameters in order to identify and group consumers with different needs and wishes and to develop marketing ...
Özkan, Pınar, Deveci Kocakoç, İpek
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A New RFM Model Approach: RFMS

2023
Semra Erpolat Taşabat, Tayfun Özçay, Salih Sertbaş, Esra Akca   +3 more
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Online Learning Student Engagement: RFM Model Perspective

2023 Sixth International Conference of Women in Data Science at Prince Sultan University (WiDS PSU), 2023
Yanti Mustapha, Siti Haslina Md Harizan, Nurazree Mahmud, Shaifizat Mansor, Sazilah Mohd Saad, Mohd Faiz Hilmi   +5 more
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Mining Valuable Fuzzy Patterns via the RFM Model

2022 IEEE International Conference on Data Mining Workshops (ICDMW), 2022
Yanlin Qi, Fuyin Lai, Guoting Chen, Wen sheng Gan   +3 more
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Customer Segmentation with RFM Analysis using ML Models

2023 3rd International Conference on Innovative Mechanisms for Industry Applications (ICIMIA), 2023
Manpreet Kaur, Astha Sharma, Mayank Kishore, Singh Surajkant Shubhnath, Harsh Verma   +4 more
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Dynamic Models for RFM Variables: A Forward Looking Approach

2015
On the database marketing literature, it is common practice to summarize customers’ past behavior in terms of their Recency, Frequency and Monetary Value (RFM) characteristics. Recency is the time of most recent purchase, Frequency is the number of past purchases and Monetary Value is the average purchased amount per transaction.
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Rfm Model Customer Segmentation Based on Hierarchical Approach Using Fca

Expert Systems with Applications, 2023
Chongkolnee Rungruang, Pakwan Riyapan, Arthit Intarasit, Khanchit Chuarkham, Jirapond Muangprathub   +4 more
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Integrating RFM Model and Cluster for Students Loan Subsidy Valuation

2008 International Seminar on Business and Information Management, 2008
With the reform of tuition fees in higher education, many poverty-stricken students cannot afford tuition fees. The government has built up a set of support system for poverty- stricken students in colleges and universities. Limited funds allocated require resources and targeted toward needy students.
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