Results 141 to 150 of about 2,747 (186)

Knowledge discovery on RFM model using Bernoulli sequence

Expert Systems With Applications, 2009
The objective of this paper is to introduce a comprehensive methodology to discover the knowledge for selecting targets for direct marketing from a database. This study expanded RFM model by including two parameters, time since first purchase and churn probability.
I-Cheng Yeh
exaly   +2 more sources

Data-mining application for country segmentation based on the RFM model

International Journal of Data Analysis Techniques and Strategies, 2008
For effective Customer Relationship Management (CRM), it is important to gather information on customer value. Segmentation is the method of knowing the customers and partitioning a population of customers into smaller groups. This paper develops a novel country segmentation methodology based on Recency (R), Frequency (F) and Monetary value (M ...
Somayeh Alizadeh, Mehdi Ghazanfari
exaly   +2 more sources

Classifying the segmentation of customer value via RFM model and RS theory

Expert Systems With Applications, 2009
Data mining is a powerful new technique to help companies mining the patterns and trends in their customers data, then to drive improved customer relationships, and it is one of well-known tools given to customer relationship management (CRM). However, there are some drawbacks for data mining tool, such as neural networks has long training times and ...
Ching-Hsue Cheng
exaly   +2 more sources

Mining Valuable Fuzzy Patterns via the RFM Model

2022 IEEE International Conference on Data Mining Workshops (ICDMW), 2022
Guoting Chen
exaly   +2 more sources

A New RFM Model Approach: RFMS

2023
Semra Erpolat Taşabat   +3 more
exaly   +2 more sources

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