Results 181 to 190 of about 3,753 (202)

Customer Behavior Analytics in A Supermarket in Taiwan Based on RFM Model

International Journal of Industrial and Systems Engineering, 2023
Mei Wei Huang, Hao Wei Yang, Ming Min Lo, Yung Tai Tang, Hsin Hung Wu   +4 more
openaire   +1 more source

Dynamic Models for RFM Variables: A Forward Looking Approach

2015
On the database marketing literature, it is common practice to summarize customers’ past behavior in terms of their Recency, Frequency and Monetary Value (RFM) characteristics. Recency is the time of most recent purchase, Frequency is the number of past purchases and Monetary Value is the average purchased amount per transaction.
openaire   +1 more source

Rfm Model Customer Segmentation Based on Hierarchical Approach Using Fca

Expert Systems with Applications, 2023
Chongkolnee Rungruang, Pakwan Riyapan, Arthit Intarasit, Khanchit Chuarkham, Jirapond Muangprathub   +4 more
openaire   +1 more source

Estimating travellers’ value when purchasing auxiliary services in the airline industry based on the RFM model

Journal of Retailing and Consumer Services, 2023
Yanhong Chen, Luning Liu, Dequan Zheng   +2 more
exaly  

Online Learning Student Engagement: RFM Model Perspective

2023 Sixth International Conference of Women in Data Science at Prince Sultan University (WiDS PSU), 2023
Yanti Mustapha, Siti Haslina Md Harizan, Nurazree Mahmud, Shaifizat Mansor, Sazilah Mohd Saad, Mohd Faiz Hilmi   +5 more
openaire   +1 more source

The distribution-based recency, frequency and monetary (RFM) score segmentation method: A novel RFM model for enhanced marketing strategies

Applied Marketing Analytics: The Peer-Reviewed Journal
Customer segmentation is important for marketing and campaign management, and the RFM (recency, frequency and monetary) model is widely used for this purpose. However, existing algorithms typically segment customers based on overall similarity in R, F and M scores, which may not provide the most meaningful insights for retailers.
A. Joy Christy, A. Umamakeswari, S. Sri Laxmi Narasimhan   +2 more
openaire   +1 more source

Customer Segmentation with RFM Analysis using ML Models

2023 3rd International Conference on Innovative Mechanisms for Industry Applications (ICIMIA), 2023
Manpreet Kaur, Astha Sharma, Mayank Kishore, Singh Surajkant Shubhnath, Harsh Verma   +4 more
openaire   +1 more source

Predicting customer value per product: From RFM to RFM/P

Journal of Business Research, 2021
Cleo Schmitt Silveira
exaly  

Spaceborne SAR image geocoding with RFM model

National Remote Sensing Bulletin, 2012
null 魏晓红, null 张路, null 贺雪艳, null 廖明生   +3 more
openaire   +1 more source

Customer Segmentation and Management of Online Shops Based on RFM Model

Advances in Intelligent Systems and Computing, 2021
Cheng Yanxia
exaly