A Fuzzy Linguistic RFM Model Applied to Campaign Management [PDF]
In the literature there are some proposals for integrated schemes for campaign management based on segmentation from the results of the RFM model. RFM is a technique used to analyze customer behavior by means of three variables: Recency, Frequency and ...
Enrique Herrera-Viedma +3 more
doaj +12 more sources
Adherence predictor variables in AIDS patients: an empirical study using the data mining-based RFM model [PDF]
Background Highly active antiretroviral therapy (ART) is still the only effective method to stop the disease progression in acquired immunodeficiency syndrome (AIDS) patients. However, poor adherence to the therapy makes it ineffective.
Min Li, Qunwei Wang, Yinzhong Shen
doaj +2 more sources
Customer-Centric Sales Forecasting Model: RFM-ARIMA Approach [PDF]
Abstract Background: Decision makers use the process of determining the best course of action by processing, analysing & interpreting the data to gain insights, known as Business Intelligence.
Londhe, Sanket, Palwe, Sushila
openaire +4 more sources
Comparison of the RFM Model's Actual Value and Score Value for Clustering [PDF]
Clustering algorithms and Recency-Frequency-Money (RFM) models are widely implemented in various sectors of e-commerce, banking, telecommunications and other industries to obtain customer segmentation.
Samidi Samidi +2 more
doaj +2 more sources
The Reference Forward Model (RFM) [PDF]
AbstractThe Reference Forward Model (RFM) is a general purpose line-by-line radiative transfer model, currently supported by the UK National Centre for Earth Observation. This paper outlines the algorithms used by the RFM, focusing on standard calculations of terrestrial atmospheric infrared spectra followed by a brief summary of some additional ...
openaire +2 more sources
Nowadays, numerous earth-observation data are obtained from different kinds of platforms, in which data from synthetic aperture radar (SAR) sensors and optical sensors account for the vast majority.
Niangang Jiao, Feng Wang, Hongjian You
doaj +3 more sources
Identifying customer priority for new products in target marketing: Using RFM model and TextRank [PDF]
Target marketing is a key strategy used to increase the revenue. Among many methods that identify prospective customers, the recency, frequency, monetary value (RFM) model is considered the most accurate.
Seongbeom Hwang, Yuna Lee
doaj +3 more sources
A NEW OPTIMIZED RFM OF HIGH-RESOLUTION SATELLITE IMAGERY [PDF]
Over-parameterization and over-correction are two of the major problems in the rational function model (RFM). A new approach of optimized RFM (ORFM) is proposed in this paper.
C. Li, C. Li, X. J. Liu, T. Deng
doaj +2 more sources
Association between relative fat mass and asthma risk in middle-aged and elderly Chinese population: a retrospective cohort study based on the CHARLS database [PDF]
Objective This study aims to clarify the potential association between Relative Fat Mass (RFM) and new-onset asthma. Methods A retrospective cohort study design was adopted, with data sourced from the China Health and Retirement Longitudinal Study ...
Yujia Liu, Rui Mao, Yuying Li
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Analisis Loyalitas Pelanggan Berbasis Model Recency, Frequency, dan Monetary (RFM) dan Decision Tree pada PT. Solo [PDF]
Perkembangan bisnis alat tulis kantor dan sekolah saat ini banyak yang menjanjikan, maka banyak bermunculan pemasok baru dalam bisnis Alat Tulis Kantor dan Sekolah (ATKS).
Basri Basri +2 more
doaj +2 more sources

