Results 161 to 170 of about 2,892 (184)

Rfm Model Customer Segmentation Based on Hierarchical Approach Using Fca

Expert Systems with Applications, 2023
Chongkolnee Rungruang, Pakwan Riyapan, Arthit Intarasit, Khanchit Chuarkham, Jirapond Muangprathub   +4 more
openaire   +1 more source

Customer Segmentation with RFM Analysis using ML Models

2023 3rd International Conference on Innovative Mechanisms for Industry Applications (ICIMIA), 2023
Manpreet Kaur, Astha Sharma, Mayank Kishore, Singh Surajkant Shubhnath, Harsh Verma   +4 more
openaire   +1 more source

The distribution-based recency, frequency and monetary (RFM) score segmentation method: A novel RFM model for enhanced marketing strategies

Applied Marketing Analytics: The Peer-Reviewed Journal
Customer segmentation is important for marketing and campaign management, and the RFM (recency, frequency and monetary) model is widely used for this purpose. However, existing algorithms typically segment customers based on overall similarity in R, F and M scores, which may not provide the most meaningful insights for retailers.
A. Joy Christy, A. Umamakeswari, S. Sri Laxmi Narasimhan   +2 more
openaire   +1 more source

Research on VIP customer classification rule base on RFM model

MSIE 2011, 2011
With the development of society and increasingly fierce competition in the retail industry, seeking and maintaining VIP customers are the focus of competition between supermarkets. The purpose of this study is to dig out the most important VIP customers from all customers, using data mining based on rough set technology.
openaire   +1 more source

Estimating travellers’ value when purchasing auxiliary services in the airline industry based on the RFM model

Journal of Retailing and Consumer Services, 2023
Yanhong Chen, Luning Liu, Dequan Zheng
exaly  

Predicting customer value per product: From RFM to RFM/P

Journal of Business Research, 2021
Cleo Schmitt Silveira, Rodrigo Heldt
exaly  

Online Learning Student Engagement: RFM Model Perspective

2023 Sixth International Conference of Women in Data Science at Prince Sultan University (WiDS PSU), 2023
Yanti Mustapha, Siti Haslina Md Harizan, Nurazree Mahmud, Shaifizat Mansor, Sazilah Mohd Saad, Mohd Faiz Hilmi   +5 more
openaire   +1 more source

An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business

Mathematics, 2021
Ramon Alberto Carrasco, Diana Gavilan, Rocio Martinez   +2 more
exaly  

Spaceborne SAR image geocoding with RFM model

National Remote Sensing Bulletin, 2012
null 魏晓红, null 张路, null 贺雪艳, null 廖明生   +3 more
openaire   +1 more source

New RFM-D classification model for improving customer analysis and response prediction

Ain Shams Engineering Journal, 2023
Hanaa Hachimi, Moulay Youssef SMAILI
exaly