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Rhetoric or Deliberation? The Case for Rhetorical Political Analysis
Political Studies, 2016This article joins together recent work in rhetorical political analysis with methodological advances made in intellectual history to prospect a historical and linguistic approach to public reason and deliberation. It is offered as an alternative to currently dominant approaches that emphasise philosophical and normative understanding, especially ...
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Management and Organization Review
In this article, we develop a computational measure of firm-level rhetorical nationalism. We first review the literature and develop a four-dimensional theoretical framework of nationalism relevant to firms: national pride, anti-foreign, dominant agenda (
Lori Qingyuan Yue +2 more
semanticscholar +1 more source
In this article, we develop a computational measure of firm-level rhetorical nationalism. We first review the literature and develop a four-dimensional theoretical framework of nationalism relevant to firms: national pride, anti-foreign, dominant agenda (
Lori Qingyuan Yue +2 more
semanticscholar +1 more source
The rhetorics of policy analysis
Policy Sciences, 1991This paper claims that policy analysis is inherently rhetorical, that it cannot be fully understood apart from the audiences to which it is directed and the styles in which it is communicated. Defining rhetoric as persuasive discourse within and between interpretive communities, I argue that policy analysts are embedded in a complex rhetorical ...
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Rhetorical Analysis of the Persuasiveness of Advertising
Lwati: A Journal of Contemporary Research, 2010The critical analysis of marketing communications argues that the rhetorical elements of advertising – the verbal and visual signs and symbols—manipulate consumers to achieve marketing goals. In fact, this is the dominant practice of advertisers in Africa.
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Rhetorical video argument analysis
2013 8th International Conference on Information Technology in Asia (CITA), 2013It is documented that video is one of the media used to deliver information, but little is known about rhetorical video and its relation with viewer's behaviors and practices. This study is conducted how behaviors and practices can determine viewer's understanding, based on their facial expression.
Azizah Jaafar, Irwan Shahbudin
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Rhetoric of Interaction: Analysis of Pathos
2015The study of rhetoric evolved from focusing solely on discourse, in Ancient Greece, to the inclusion of audiovisual elements in the 20th century. Today, a ubiquitously digital world opens a new field of research, which might be called “rhetoric of interaction”.
Bárbara Emanuel +2 more
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An interaction analysis of justificatory rhetoric
Western Speech, 1973(1973). An interaction analysis of justificatory rhetoric. Western Speech: Vol. 37, No. 2, pp. 111-117.
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Conciliatory aggression and the rhetoric of public apologies: A rhetorical analysis
Empedocles: European Journal for the Philosophy of Communication, 2019Abstract This article provides a rhetorical analysis of a public apology that was issued by conservative talk radio host Rush Limbaugh in response to criticism of on-air comments that he made in February 2012. I argue that Limbaugh deployed his apology as a plea for moral exoneration, not as a formal admission of misconduct.
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The appeal of medical quackery: A rhetorical analysis
Research in Social and Administrative Pharmacy, 2015Medical quackery has been a pressing issue nearly from the start of the medical profession - whether the nostrums and patent medications of old or the super-foods and miracle supplements of today. Throughout history and into the modern day, the medical establishment has tried to counteract the claims of charlatans in order to protect patients from ...
Rebecca M. Widder, Douglas C. Anderson
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Rhetoric and Economics, Analysis and History
Advances in the History of Rhetoric, 2018In the 1980s, Deirdre McCloskey argued that economists should look beyond their mathematical formulas and their positivist methodologies.
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