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Rhetorical video argument analysis

2013 8th International Conference on Information Technology in Asia (CITA), 2013
It is documented that video is one of the media used to deliver information, but little is known about rhetorical video and its relation with viewer's behaviors and practices. This study is conducted how behaviors and practices can determine viewer's understanding, based on their facial expression.
Irwan Shahbudin, Azizah Jaafar
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A rhetorical analysis of Village

Short Film Studies, 2010
The award-winning TV spot Village is a creative example of NGO advertising using condensed visual storytelling. The spot is analysed using rhetorical concepts and communication theory, and potential effects are discussed in relation to contexts, strategy and communication ethics.
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