Results 161 to 170 of about 3,125,289 (333)

Automatic Discrimination between Inherited and Borrowed Latin Words in Romance Languages [PDF]

open access: gold, 2021
Alina Cristea   +4 more
openalex   +1 more source

Deconstructing Menvertising Stereotypes: A Systematic Review, Research Agenda and Practical Implications

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Since the #MeToo movement of 2017, consumers have been looking for more diversity and inclusion in their world. As a result, advertisers are implementing strategies such as femvertising and even menvertising to win over this more inclusion‐oriented audience. A large number of studies have focused on women, particularly representations of women
Léa Fauvel   +3 more
wiley   +1 more source

Personality ASPECTS: A Novel Psychographic Model and Scale Integrating Traits, Values, and Motives for Psychological Targeting

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Psychological targeting refers to personalizing marketing communication based on consumers' psychological characteristics for increased persuasiveness. One of the primary mechanisms underlying such personalization effects is the creation of personal relevance by tailoring communication content to address individual consumer needs.
Kurt Alexander Ackermann   +4 more
wiley   +1 more source

Mental and Physical Humanlikeness in Artificial Intelligence Influencers: Effects on Humanness, Eeriness, and Consumer Responses

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Artificial intelligence (AI) influencers, nonhuman characters powered by AI, have garnered a significant following on social media in recent years. Through two between‐subjects online experiments (n = 957), this study investigates the impact of AI influencers' appearance realism and self‐disclosure on consumer perceptions (humanness and ...
Terry Haekyung Kim, Hyunjoo Im
wiley   +1 more source

The Simple and Compound Past in Romance languages

open access: gold, 2000
Mario Squartini, Pier Marco Bertinetto
openalex   +2 more sources

Early‐Stage Entrepreneurial Creativity: A Qualitative Study

open access: yesCanadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration, EarlyView.
ABSTRACT The creative process has long sparked debate over which types of relationships fuel it most effectively. Taking an interpretive interactionist perspective, we carry out a qualitative study of 30 technology entrepreneurs and 11 members of their “inner circle,” uncovering how friends and family serve a critical role in the creative process ...
Jessica Ruth Lenore Good
wiley   +1 more source

Framing Modern Slavery: Do Stakeholders Talk Past Each Other?

open access: yesCanadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration, EarlyView.
ABSTRACT Modern slavery literature has thus far mostly adopted a downstream perspective, in the sense that researchers investigated corporate actors' responses after the enactment of transparency legislation. The common finding is that corporate disclosure is poor and ineffective, contributing to a failure to eradicate modern slavery.
Sylvain Durocher   +2 more
wiley   +1 more source

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