The role of the cognitive metaphor in the hybridisation of marketing and political discourses: An analysis of English-language political advertising [PDF]
, 2021 The present article is devoted to the metaphorical hybridisation of marketing and political discourses. The aim of the paper is to reveal the discursive characteristics shared by marketing and politics through an analysis of the cognitive metaphor as a ...
Ekaterina P. Murashova
core +1 more source
Інтерпретаційний потенціал метафори масмедіа [PDF]
, 2021 Interpretation potential of mass media metaphor / Olena Ilchenko,Polina Tkach, Liudmyla Sinna and ot. // Amazonia Investiga. – 2021. – Vol. 10, Issue 42(June). – P. 56-68. - DOI: https://doi.org/10.34069/AI/2021.42.06.6.Ilchenko, O., Tkach, P., Sinna, L.,
Ilchenko, O. +8 more
core +1 more source
Explicative Specificity of the Concept of “Coronavirus” for Children in the Framework of Medical Discourse [PDF]
, 2023 Introduction. In the spring of 2020, the pandemic of coronavirus was announced in the world – the disease caused by the new type of coronavirus SARS-COV-2.
E. Yu. Skryabina +3 more
core +2 more sources
The horizontal model of the spatial metaphor in the media image of Russia (genres of analytical review and expert opinion) [PDF]
, 2017 The article was submitted on 25.05.2017.This article explores the conceptual idea of Russia’s development between 2016 and 2017 as reflected in the analytical review and expert opinion genres from online publications on socio-political issues through the
Balashova, L., Балашова, Л.
core +1 more source
The study of conceptual metaphors in ESAP L2 writing: range and variability [PDF]
, 2016 The article presents the study of the influence of professional competence of EFL learners on their academic writing. The task was approached through analyzing learners’ competence in specific knowledge domains - knowledge of terms and specific concepts,
Alekseeva +71 more
core +1 more source
Literary-theoretical Transformations of Social Models [PDF]
, 2016 This study investigates transformations of classical antiquity oikonomia and chrematistics from the Middle Ages to the present-day.From an ancient- historical, philosophical, literary and cultural-science perspective, it reconstructs exemplary ...
Därmann, Iris +11 more
core +1 more source
Metaphors From the Source Domain "Inanimate Nature" in the Political Narrative of the "BLM Movement" [PDF]
, 2023 В статье рассматривается экспансия метафор из сферы-источника "неживая природа" в сферу-мишень "Движение BLM".The article examines the expansion of the metaphors of the source domain “Inanimate Nature” into the target domain of the “Black Lives Matter ...
Budaev, E. V. +3 more
core +2 more sources
“Memory Wars” between Metaphor and Concept [PDF]
, 2021 Поступила в редакцию: 15.02.2021. Принята к печати: 01.03.2021.Submitted: 15.02.2021. Accepted: 01.03.2021.Статья посвящена исследованию смыслового поля «мемориальных войн», выявлению предпосылок и моделей концептуализации этого понятия, обоснованию ...
Golovashina, O. V. +1 more
core +1 more source
Statistical Experiment with Metaphorical Variables [PDF]
, 2022 В статье рассматривается применение методов статистической обработки и визуализации данных в области политической лингвистики для анализа ориентационных метафор, выявленных в официальных выступлениях политических деятелей Великобритании.This article ...
Dubin, P. P., Дубин, П. П.
core
A Study of the Translation Adaptation of Political Metaphor [PDF]
, 2023 Статья посвящена исследованию переводческой адаптации политической метафоры на материале перевода на русский язык доклада Си Цзиньпина по случаю XX съезда КПК.This paper studies translation adaptation of political metaphors based on the material of the ...
Shi Huimin +3 more
core +2 more sources