Results 231 to 240 of about 592 (240)
Some of the next articles are maybe not open access.

Total Cost for Society: A persona-based analysis of electric and conventional vehicles

Transportation Research, Part D: Transport and Environment, 2018
Quentin De Clerck   +2 more
exaly  

Virtual shopping agents

Journal of Research in Interactive Marketing, 2014
Wi-Suk Kwon
exaly  

Persona as method: exploring celebrity and the public self through persona studies

Celebrity Studies, 2015
Philip David Marshall   +2 more
exaly  

The essential brand persona: storytelling and branding

Journal of Business Strategy, 2010
exaly  

Buildings with persona: Towards effective building-occupant communication

Computers in Human Behavior, 2017
Saba Khashe   +2 more
exaly  

Influences of persona self on luxury brand attachment in the Metaverse context

Asia Pacific Journal of Marketing and Logistics
, Joonheui Bae
exaly  

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