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Users’ Search Satisfaction in Search Engine Optimization
2019This paper identifies the best practices and guidelines for designing an effective and meaningful e-commerce website so that the given site appears at the top in a search engine’s search results. A research model for users’ search satisfaction is evolved from the literature.
Ramaraj Palanisamy, Yifan Liu
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Search engine optimization: The long-term strategy of keyword choice
Journal of Business Research, 2022Anett Erdmann +2 more
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Public awareness and attitudes towards search engine optimization
Behaviour and Information Technology, 2023Dirk Lewandowski, Sebastian Schultheiß
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Keyword Selection Strategies in Search Engine Optimization: How Relevant is Relevance?
Journal of Retailing, 2021J Andrew Petersen
exaly
Search Engine Optimization (SEO)
This chapter on Search Engine Optimization (SEO) focuses on optimizing online content for better visibility in search engine results, essential for attracting organic traffic. It delves into various components of SEO, starting with an introduction that defines SEO and its significance in enhancing online visibility.openaire +2 more sources
Search Engine Optimization and Business Communication Instruction: Interviews With Experts
Business and Professional Communication Quarterly, 2020Jenna Pack Sheffield
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SEO - Search Engine Optimization
2007Práce se zabývá problematikou optimalizace internetových stránek pro vyhledávače (SEO). Popisuje jednotlivé metody a techniky, které se v rámci SEO používají a naopak také ty, které jsou považovány za neetické a jsou zakázané. V praktické části práce je popsán postup optimalizace na příkladech dvou webů na základě teoretických poznatků, které jsou ...
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