Results 91 to 100 of about 5,096,488 (201)
Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ‐Themed Cause‐Related Marketing
Journal of Consumer Behaviour, Volume 25, Issue 5, Page 2306-2320, September 2026.ABSTRACT Cause‐related marketing (CRM) is widely used to signal corporate social responsibility and engage ethically motivated consumers, yet its effectiveness remains contested in identity‐sensitive domains such as LGBTQ inclusion. Drawing on Social Identity Theory and Attribution Theory, this research examines how LGBTQ cause identification ...
Wilson N. Ndasi
wiley +1 more source
From Confusion to Clarity: A Multi‐Stage Process Framework for Understanding Consumer Confusion
Journal of Consumer Behaviour, Volume 25, Issue 5, Page 2720-2746, September 2026.ABSTRACT This paper reconceptualizes consumer confusion as a multi‐stage temporal process rather than a static outcome, addressing theoretical fragmentation in existing antecedent‐consequence models. By integrating cognitive appraisal, contextual amplification, and adaptive coping within a unified framework, we explain how confusion unfolds rather than
Fatih Celik, Erdogan Koc
wiley +1 more source
Structural Network Optimization for the Liberalization of District Heating
Energy Technology, Volume 14, Issue 9, September 2026.This study analyzes the liberalization of district heating through network interconnection using a combined framework of graph‐theoretic modeling, clustering, Cournot‐based competition, and multiobjective optimization. The results highlight structural trade‐o s between prices, producer profits, and infrastructure expenditure across alternative network ...
Gerhard Schöpping, Peter F. Pelz
wiley +1 more source
Estimating Hierarchical Demand in Retail Operations
Journal of Operations Management, Volume 72, Issue 6, Page 831-850, September 2026.ABSTRACT A hierarchical structure over product attributes is a central input to many product assortment and inventory optimization models, yet no existing method can recover such structures from the aggregate sales data that retailers routinely collect.
Blair Flicker +3 more
wiley +1 more source
Typography from 1873 Annual Catalogue
, 2017 Title page typography from the 1873 annual ...
Trinity University (Tehuacana, Tex.)
core
Visual Implied Motion in Marketing: A Dual‐Route Framework of Perceptual Persuasion
Psychology &Marketing, Volume 43, Issue 9, Page 2132-2143, September 2026.ABSTRACT Depicting movement in static marketing stimuli, referred to as ‘implied motion’, is widely used across packaging, logos, and advertising, and multimodal brand communications. Despite growing evidence of its persuasive impact, the underlying psychological mechanisms and boundary conditions remain theoretically fragmented. This systematic review
Tianyi Zhang, Charles Spence
wiley +1 more source
RNA‐Binding Proteins: Function, Biological Mechanisms, and Therapeutic Opportunities
MedComm, Volume 7, Issue 9, September 2026.RNA‐binding proteins (RBPs) regulate RNA stability, localization, translation, and splicing through intrinsic binding domains and interactions with diverse cellular partners. Their competitive and cooperative networks shape disease‐related RNA programs, especially in cancer.
Ling Li, Xiuli Yan, Qing Ji, Hui Zhang
wiley +1 more source