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Why researchers should be cautious about using PLS-SEM [PDF]

open access: yesIndustrial Marketing Management
A recent contribution to Industrial Marketing Management by Guenther, Guenther, Ringle, Zaefarian, and Cartwright (2023) aims at “[i]mproving PLS-SEM use.” It assumes that the use of PLS-SEM could be improved by more strictly following existing PLS-SEM ...
Florian Schuberth   +2 more
exaly   +2 more sources
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CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting

Technological Forecasting and Social Change, 2021
Justin Paul, Ganesh Dash
exaly  

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