Results 71 to 80 of about 160,028 (296)
, 2010 Semiotics is the discipline studying the meanings, uses, and functions of signs and sign systems—a “sign” being defined as anything (a word, gesture, facial expression, and so on) that stands for something other than itself, to someone, in some capacity. Some designate this discipline as a science, others as an analytical tool or a critical method. One
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Theoretical approach of branding from a semiotic perspective [PDF]
, 2018 This paper outlines the importance of the world of signs and symbols relating to brand management. We will explore the traditional semiotics authors and how those have been influenced other academics who have researched branding from a semiotic ...
Sanz-Marcos, Paloma
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Denotation and connotation in the human-computer interface: The ‘Save as...’ command [PDF]
, 2004 This paper presents a semiotic technique as a means of exploring meaning and understanding in interface design and use. This is examined through a study of the interaction between the ‘file’ metaphor and ‘save as’ command metaphor.
Chris Condon +4 more
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Symbols of Climate Action: Audit Labor and the Production of Carbon Credits
Economic Anthropology, EarlyView.ABSTRACT Voluntary carbon markets (VCMs) are promoted as tools for financing climate mitigation, yet their effectiveness and credibility remain contested. This article examines how carbon credits are produced and destabilized as symbols of climate action, emphasizing the forms of ecological and audit labor that sustain their legitimacy.
Diego Silva Garzón
wiley +1 more source
A. J. Greimas: The perfection of imperfection
Sign Systems Studies, 2017 A. J.
Andrius Grigorjevas +2 more
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Sign Systems Studies, 2020 Despite the common knowledge that there is something “Pythagorean” about Charles Peirce’s phenomenology and classification of signs there is a manifest lack of inquiries into the matter. Perhaps there is too little to go on, as Pythagoras himself did not
Rasmus Rebane
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Hilltops and Marches: A Cultural and Semiotic Analysis of Pepsi and Coca-Cola Advertising Strategies [PDF]
, 2018 The Coca-Cola Company released an advertisement in 1971 that had powerful themes of unity in a time of significant discord around the world. Almost 50 years later, the Pepsi Company released an advertisement that aimed to accomplish similar values of ...
Herrmann, Samuel
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Systems Research and Behavioral Science, EarlyView.ABSTRACT George Herbert Mead is an oft forgotten or ignored American philosopher who was one of the originators of pragmatism. Today, he is recognised as a creative thinker who has teased out knotty problems that others in the field had not realised were problems. Understanding Mead's analysis has been made difficult because he died prematurely without
Richard Ormerod
wiley +1 more source
Autocommunicative meaning-making in online communication of the Estonian extreme right
Sign Systems Studies, 2016 This article analyses the online communication of the Estonian extreme right that appears to be characterized by an echo-chamber effect as well as enclosed and hermetic meaning-making. The discussion mainly relies on the theoretical frameworks offered by
Mari-Liis Madisson, Andreas Ventsel
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Linguistic Expression with Referrence to Semiotic in Ulos of Wedding Ceremony of Batak Toba [PDF]
, 2017 This study was deal with linguistic expression, in semiotics of ulos in wedding ceremony of batak toba. This research used qualitative method which concerned with developing explanations of experience or on data. The source of the data was taken from the
Zainuddin, H. D. (Hendro)
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