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International business relationships, particularly in the business-to-business context, are crucial for successful international business. Situations such as foreign market entry or critical events that lead to failure processes that are often explained with cultural differences and not addressed from their microfoundations perspective.
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On the Making of Sense in Sensemaking: Decentred Sensemaking in the Meshwork of Life
Organization Studies, 2019Lucas Introna
exaly
13 Future‐Oriented Sensemaking: Temporalities and Institutional Legitimation
2010Robert P Gephart
exaly