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Is service innovation different? [PDF]
This exploratory empirical study compares the determinants of innovation in manufacturing and services through descriptive and regression analyses of sales from innovative products and services. The results suggest that, contrary to earlier research, R&D investments play a positive and significant role in both services and manufacturing.
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Artificial intelligence (AI)-enabled CRM capability in healthcare: The impact on service innovation
International Journal of Information Management, 2023exaly

