Results 221 to 230 of about 120,309 (249)

Reconsidering bounce rate in web analytics

Journal of Digital & Social Media Marketing, 2020
In web analytics, ‘bounce rate’ refers to the percentage of sessions that have only one pageview. Bounce sessions are widely considered to be failures by marketers and web analysts.
David Kamerer
semanticscholar   +1 more source

Oversharing Is Not Caring: How CNAME Cloaking Can Expose Your Session Cookies

ACM Asia Conference on Computer and Communications Security, 2021
In modern web ecosystem, online businesses often leverage third-party web analytics services to gain insights into the behavior of their users. Due to the recent privacy enhancements in major browsers that restrict third-party cookie usage for tracking ...
Assel Aliyeva, Manuel Egele
semanticscholar   +1 more source

Design and Development of an AI-Augmented Web Analytics and Heatmap System for Real-Time User Behavior Insights

2025 International Conference on Digital Innovations for Sustainable Solutions (ICDISS)
In the evolving landscape of digital user experience, real-time behavioral analytics plays a crucial role in data-driven decision-making. This paper presents the design and development of an AI-augmented web analytics system that captures and visualizes ...
Aarat Batra, Seema Verma, Madhumita Mahapatra, Surajit Mohanty   +3 more
semanticscholar   +1 more source

USING OF WEB ANALYTICS FOR SITE DEVELOPMENT

Black Sea Economic Studies
The article presents the concept and subject of web analytics, its main goals and tasks, such as data gathering, data analysis, calculation of KPI, forming of online strategies, describes the main metrics used by specialists when analyzing a website ...
Oleksandr But
semanticscholar   +1 more source

Augmented Web Usage Mining and User Experience Optimization with CAWAL’s Enriched Analytics Data

International journal of human computer interactions
A detailed understanding of user behavior on the web is crucial for optimizing user experience (UX) through data-driven analysis. This study introduces Augmented Web Usage Mining (AWUM), an approach that enhances web usage mining by enriching interaction
Özkan Canay, Ümit Kocabıçak
semanticscholar   +1 more source

Comparing Tools for Web-session Recording and Replaying

International Conference on Sustainable Information Engineering and Technology, 2019
One of the most popular tool for web-analysis is named Google Analytics. This tool helps to track business goals and track information about users. But for improving User- Experience, tools with higher gathering detail such as mouse- movement are needed.
Petr Filip, Lukás Cegan
semanticscholar   +1 more source

Investor Guidance and Predictive Analytics

INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT
In today’s fast-evolving financial ecosystem, investors often struggle to navigate "fragmented market data" and make timely, informed decisions. To address this, we developed Investor Guidance and Predictive Analytics, a comprehensive "web-based platform"
A. C, B. V. Kumara
semanticscholar   +1 more source

From data to publication in a browser with BRC-Analytics: Evolutionary dynamics of coding overlaps in measles virus

bioRxiv
The analytical landscape of pathogen research is often fragmented, hindering transparency and reproducibility due to diverse genomic data sources, numerous software tools, and suboptimal integration methods.
A. Nekrutenko, Danielle Callan, Marius van den Beek, D. Baker, David Rogers, Wolfgang Maier, Aysam Guerler, H. Clawson, Scott Cain, Kelsey Beavers, Michael C. Schatz, Maximilan Haeussler, Bjorn Gruning, Sergei Kosakowsky Pond   +13 more
semanticscholar   +1 more source

Machine Learning in Financial Decision-Making: Predicting User Purchases Through Web Engagement Metrics

2025 2nd International Conference on Research Methodologies in Knowledge Management, Artificial Intelligence and Telecommunication Engineering (RMKMATE)
Web Analysis has proven itself to be a valuable tool in aiding online businesses to thrive in this modern era. It allows businesses to understand consumer behaviour, optimize user experiences, and enhance website performance.
Opeoluwa Kofoworola Oluwabiyi, Samuel-Soma M. Ajibade, T. Ajibade, Muhammed Basheer Jasser, David Olayemi Alebiosu   +4 more
semanticscholar   +1 more source

ChronoInsight: Automated Web Interaction Tracking and Visualization for User Experience Optimization

International Journal of Scientific Research in Science and Technology
Traditional web analytics tools focus mainly on high-level metrics like page visits, clicks, and session duration. These fail to capture the detailed behavioral patterns of users at the form-field level.
Aniket Y. Patil, Dr. Swapnili Karmore
semanticscholar   +1 more source