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The Shopping Centre as a Brand
2005In the context of shopping centres, the terms ‘image’ or ‘attractiveness’ tend to be more used than ‘branding’. In this chapter, it is argued that techniques of measuring brand image and building brand value can help towards customer satisfaction and commercial success for shopping centres. The concept of ‘branding’ is well known for consumer products.
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Traditional Shopping: From Bazaars to Shopping Centres
1998A review of the likely effects of technology on shopping would be fairly useless without a comparative review of traditional shopping as we know it. We should look at the historical background first, to see why and how the present shopping hierarchy has evolved and whether the basis for its undoubted success is likely to be undermined by new ideas ...
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Prispevki za novejšo zgodovino, 2000
Avtor prikazuje doslej v slovenski znanosti malo obdelano problematiko Trsta kot nakupovalnega središča za Slovence in Jugoslovane. Ugotavlja, da je vrhunec tega nakupovalnega vala bil v sedemdesetih letih, ko je v Trst na leto prihajalo do 6 milijonov "nakupovalnih turistov" iz Jugoslavije.
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Avtor prikazuje doslej v slovenski znanosti malo obdelano problematiko Trsta kot nakupovalnega središča za Slovence in Jugoslovane. Ugotavlja, da je vrhunec tega nakupovalnega vala bil v sedemdesetih letih, ko je v Trst na leto prihajalo do 6 milijonov "nakupovalnih turistov" iz Jugoslavije.
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The City and the Shopping Centre
2012Whenever urban renewal is planned the presence of retail, integrated with other uses, is an essential element; it would however be deceptive to believe that the fabric of retail may develop spontaneously without planning for the aggregation of retail outlets in adequate premises.
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Effects of shopping centre re-investments and improvements on sales and visit growth
Journal of Retailing and Consumer Services, 2016Johan Anselmsson
exaly

