Results 31 to 40 of about 558,111 (230)
Measuring brand image: Shopping centre case studies [PDF]
, 2002 'Branding' is well known for consumer products but power has shifted from manufacturers' brands towards retailers'. The term 'image' is more common than 'brand' in the context of shopping centres, but 'branding' may become more important.
Marsland, D +4 more
core +1 more source
Appraising the maintenance practices in shopping malls across Lagos metropolis
ITEGAM-JETIA, 2023 Like other types of buildings, shopping mall buildings in Nigeria receive insufficient maintenance attention. The vast majority of shopping malls exhibit awful structural and aesthetic conditions of deterioration.
Dele Roger Simeon +3 more
doaj +1 more source
Reducing bias in shopping mall-intercept surveys: The time-based systematic sampling method
South African Journal of Business Management, 1996 Marketing practitioners nowadays often have to base important management decisions on information obtained in research surveys conducted in shopping malls.
Johan de W. Bruwer +2 more
doaj +1 more source
RUAS, 2020 The lifestyle of urban people who prefer shopping in shopping centers rather than traditional markets makes the construction of shopping centers in big cities even bigger. The difference in mall level and the shape of public space offered by the mall are
Nimas Sekarlangit
doaj +1 more source
Ain Shams Engineering Journal, 2023 The aim of this study is to determine the effect of using the seating elements designed for social distance in the waiting areas of shopping malls in the post-pandemic process on customers in shopping mall preferences.
Şerife Ebru Okuyucu +1 more
doaj +1 more source
THOMAS-MALL: A Multiagent System for Shopping and Guidance in Malls [PDF]
, 2009 This article presents a case study in which the THOMAS architecture is applied in order to obtain a multi-agent system (MAS) that can provide recommendations and guidance in a shopping mall. THOMAS is made up of a group of related modules that are well-suited for developing systems in other highly volatile environments similar to a shopping mall ...
Sara Rodríguez 0001 +5 more
openaire +3 more sources
Indoor Positioning System (IPS) Berdasarkan Kekuatan Received Signal Strength Indicator (RSSI)
JITCE (Journal of Information Technology and Computer Engineering), 2018 Shopping Mall merupakan area pusat perbelanjaan yang besar dan memiliki sistem keamanan seperti sistem layanan informasi yang dapat dimanfaatkan oleh konsumen untuk mendapatkan informasi yang dibutuhkan.
Iffah El Masrura, Budi Rahmadya
doaj +1 more source
Mall dan Perilaku Konsumtif Masyarakat Urban
Jurnal Sosiologi Agama Indonesia, 2020 This study aims to explore the consumptive behaviour of people in a modern shopping centre, namely the Mall. Today the Mall is not just a shopping centre or just a place of prestige for some people.
Tuti Alawiyah, Nofal Liata
doaj +1 more source
The effect of mall ambiance, layout, and utility on consumers’ escapism and repurchase intention [PDF]
Innovative Marketing, 2022 Shopping malls are visited for both functional as well as entertainment values. They provide emotional comfort and escape from boredom and stress to the shoppers.
Renu Sharma +2 more
doaj +1 more source
Between Agora and Shopping Mall [PDF]
SSRN Electronic Journal, 2008 Advertisements provide consumers with knowledge about private products, whereas political information is required to provide voters with knowledge of public issues. Modern information technologies and globalisation are increasing the exposure of individuals to information. Goods advertising is competing with political information for people's attention.
openaire +5 more sources