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Digital Marketing in the Survival and Growth Strategies of Small and Medium-Sized Businesses During the War in Ukraine [PDF]

Marketing i Menedžment Innovacij
This article shows the impact of the war on small and medium-sized businesses in Ukraine during the full-scale invasion of the Russian Federation, which started on February 24, 2022, and ended in September 2023.
Mykhailo Oklander, Oksana Yashkina, Iryna Zlatova, Ilke Cicekli, Nataliia Letunovska   +4 more
doaj   +2 more sources

ASSESSING THE EFFECTIVENESS OF STATE POLICY FOR THE DEVELOPMENT OF SMALL AND MEDIUM-SIZED BUSINESSES: FINANCIAL ASPECT

Фінансово-кредитна діяльність: проблеми теорії та практики
The main purpose of the article is a theoretical and methodological substantiation of the optimal choice of a modern strategy for implementing state policy for the development of small and medium-sized businesses in Ukraine.
Olga Guk, Liudmyla Fedevych, Marta Lyvdar, Lesia Bushovska, Andrii Blyznyuk   +4 more
doaj   +2 more sources

Peculiarities of lending to small and medium-sized businesses in times of war

Innovation and Sustainability
Lending to small and medium-sized businesses is a complex process that has its own characteristics and requires a careful approach. For such enterprises, it is important to have access to financial resources on favorable terms, but there are often ...
D. Foltovych, N. Blashchuk-Devyatkina
doaj   +2 more sources

Enhancing small and medium-sized businesses through digitalization

World Journal of Advanced Research and Reviews
SMEs play an important role in all developed and developing countries contributing highly to employment, new business ideas, and the economy. However, owing to various challenges related to the modern digital environment and various limitations in terms of financial and technical capacities as well as digital literacy, there are numerous challenges ...
Eric Opoku, Maureen Okafor, Mosopefoluwa Williams, Aramide Aribigbola, Adedeji Olaleye   +4 more
openaire   +2 more sources

Advertising communication in small and medium-sized businesses

RUDN Journal of Studies in Literature and Journalism, 2014
The article provides the overview of advertising communication in small and medium-sized businesses, in particular, BTL advertising media, as communication support of contacts in the sphere of “supply and demand”.
N N Kim
doaj   +1 more source

LEGAL SUPPORT FOR WORK OF SMALL AND MEDIUM-SIZED BUSINESSES

Хабаршы. Заң сериясы, 2020
Analysis of the economic situation in Kazakhstan clearly demonstrates a significant increase in the role of small and medium-sized businesses, which is an important strategic resource that can ensure economic growth, the effectiveness of economic ...
A.E. Esenaliev, R.J. Tohanova, S.B. Bekzhigtova   +2 more
doaj   +3 more sources

E‐business and e‐supply strategy in small and medium sized businesses (SMEs)

Supply Chain Management: An International Journal, 2003
The purpose of this research was to investigate e‐business and e‐supply strategies in Scottish small‐ and medium‐sized enterprises (SMEs). The paper reviews academic literature and recent survey reports on the degree of e‐business adoption in the UK and Republic of Ireland. The qualitative methodology undertaken is described, findings are discussed and
Wagner, B.A., Fillis, I., Johansson, U.
openaire   +4 more sources

FACTORS OF INFLUENCE ON EMPLOYMENT IN SMALL AND MEDIUM-SIZED BUSINESS IN UKRAINE

Фінансово-кредитна діяльність: проблеми теорії та практики, 2021
In small and medium-sized businesses, the vast majority of the entire officially employed able-bodied population of the country is employed. The number of employed people, small and medium enterprises, external factors have a significant influence ...
I. V. Zhurakovska, R. V. Sydorenko, T. O. Shmatkovska, I. I. Brodska   +3 more
doaj   +1 more source

Use of stock market instruments as a way to support small and medium-sized businesses during economic crises

Вестник университета, 2021
This study determines the possibilities of using stock market instruments as a source of financing for small and medium-sized businesses during the COVID-19 coronavirus crisis, as well as developing proposals for expanding the system of public support ...
K. V. Gluhov, M. V. Shipilova
doaj   +1 more source

Analysis of cross-program effects in the sphere of small and medium-sized businesses in the region (on the example of the Kurgan region) [PDF]

E3S Web of Conferences, 2020
The article is devoted to the identification and analysis of cross-program effects in the sphere of small and medium-sized businesses that are formed during the implementation of state programs of the Kurgan region.
Khudyakova Tatiana
doaj   +1 more source