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Advertising communication in small and medium-sized businesses

RUDN Journal of Studies in Literature and Journalism, 2014
The article provides the overview of advertising communication in small and medium-sized businesses, in particular, BTL advertising media, as communication support of contacts in the sphere of “supply and demand”.
N N Kim
doaj   +1 more source

LEGAL SUPPORT FOR WORK OF SMALL AND MEDIUM-SIZED BUSINESSES

Хабаршы. Заң сериясы, 2020
Analysis of the economic situation in Kazakhstan clearly demonstrates a significant increase in the role of small and medium-sized businesses, which is an important strategic resource that can ensure economic growth, the effectiveness of economic ...
A.E. Esenaliev, R.J. Tohanova, S.B. Bekzhigtova   +2 more
doaj   +3 more sources

FACTORS OF INFLUENCE ON EMPLOYMENT IN SMALL AND MEDIUM-SIZED BUSINESS IN UKRAINE

Фінансово-кредитна діяльність: проблеми теорії та практики, 2021
In small and medium-sized businesses, the vast majority of the entire officially employed able-bodied population of the country is employed. The number of employed people, small and medium enterprises, external factors have a significant influence ...
I. V. Zhurakovska, R. V. Sydorenko, T. O. Shmatkovska, I. I. Brodska   +3 more
doaj   +1 more source

Use of stock market instruments as a way to support small and medium-sized businesses during economic crises

Вестник университета, 2021
This study determines the possibilities of using stock market instruments as a source of financing for small and medium-sized businesses during the COVID-19 coronavirus crisis, as well as developing proposals for expanding the system of public support ...
K. V. Gluhov, M. V. Shipilova
doaj   +1 more source

Analysis of cross-program effects in the sphere of small and medium-sized businesses in the region (on the example of the Kurgan region) [PDF]

E3S Web of Conferences, 2020
The article is devoted to the identification and analysis of cross-program effects in the sphere of small and medium-sized businesses that are formed during the implementation of state programs of the Kurgan region.
Khudyakova Tatiana
doaj   +1 more source

Shaping Small and Medium-Sized Enterprises’ Business Environment [PDF]

Journal of Intercultural Management, 2015
Abstract Modern enterprises appear to be more and more focused on their intangible assets, among which the intellectual capital plays an important role. One of its components – relational capital – is an essential value of an organization as it helps build long-lasting relations between the company and its stakeholders.
Żukowskis, Jan, Pypłacz, Paula, Sasak, Janusz   +2 more
openaire   +2 more sources

PROBLEMS AND PROSPECTS OF SMALL AND MEDIUM BUSINESSES IN RUSSIA

Вестник университета, 2020
The main features of small and medium-sized businesses and the conditions for their functioning in Russia have been considered. A significant lag of the Russian Federation in terms of the development of small and medium-sized businesses from economically
I. N. Ivanov, T. V. Lukyanova, L. V. Orlova   +2 more
doaj   +1 more source

GOVERNMENT SUPPORT FOR SMALL AND MEDIUM-SIZED ENTERPRISES IN THE CONTEXT OF THE PANDEMIC: FOREIGN AND RUSSIAN PRACTICE

Вестник университета, 2021
Modernization of Russia involves a qualitative breakthrough in the sector of small and medium-sized businesses, using new technologies and developing an innovative sphere.
N. N. Musinova, N. S. Sergienko
doaj   +1 more source

Entrepreneurship support institutions in Russia

Вестник университета, 2021
The article presents historical and modern aspects of the theory of entrepreneurship, the role of entrepreneurship in the socio-economic life of the country.
N. A. Krasovskiy
doaj   +1 more source

On the need to improve state support for small and medium-sized enterprises as a factor in increasing the entrepreneurial activity of the small business

Путеводитель предпринимателя, 2020
The paper considers and justifies the need to change the measures of state support for small and medium-sized businesses in order to increase the business activity index.
K. L. Neopulo
doaj   +1 more source