Results 171 to 180 of about 10,541 (261)

Social Media Influencers in Firm‐Based Marketing Campaign Phases—A Content Analysis and Future Research Agenda

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The purpose of this study is to explore the different phases of social media influencers in firm‐based marketing campaigns using a content analysis. The authors categorized the existing studies into twenty (20) major themes of social media influencers in consumer engagement by considering the analytical framework of Maciel and Fischer ...
Prakash Singh, Nirma Sadamali Jayawardena, Park Thaichon   +2 more
wiley   +1 more source

Insights from a dataset on web system adoption among small and medium-sized enterprises (SMEs): A survey in Malaysia. [PDF]

Data Brief
Jaganathan M, Kolandan S, Uthama Puthran L, Saoula O.   +3 more
europepmc   +1 more source

Driving Fan Engagement: The Role of Orientation, Value Creation, and Community Dynamics in Sports Fan Pages

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Online fan communities are important peripheral arenas for sports consumption. However, the psychological and social mechanisms that sustain engagement across these digital spaces are not sufficiently understood. This study thus investigates how Orientation Toward Sporting Events (OSE) drives fan page engagement and, subsequently, satisfaction.
Hamid Shaker, Babak Taheri, Martin Gannon, Josip Mikulić   +3 more
wiley   +1 more source

Non-Destructive Assessment of Watermelon Comprehensive Quality Based on Acoustic and Vibration Signals. [PDF]

Sensors (Basel)
Li W, Wang Q, Lin X, Guo S, Ma M.
europepmc   +1 more source

Evolving Paradigms of Sustainability in Luxury Fashion: Evidence From an Emerging Market

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The global fashion industry is both an economic driver and a major contributor of environmental and social challenges. This research examines how sustainable luxury fashion is constructed and adopted within an emerging market context by integrating perspectives from entrepreneurs, industry managers, and consumers.
Sandipan Sen, Sphurti Sewak, Swati Singh, Moutusy Maity, Aniruddha Pangarkar   +4 more
wiley   +1 more source

Enhanced biomass and desulfurization by recombinant Rhodococcus qingshengii IGTS8 in bioreactor cultures. [PDF]

Appl Microbiol Biotechnol
Martzoukou O, Breyanni D, Savvides AL, Karagouni AD, Mamma D, Hatzinikolaou DG.   +5 more
europepmc   +1 more source

When Social Media Influencers Work: A Meta‐Analysis of Brand Engagement, Behavioral Intention, and Boundary Conditions

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines how social media influencers (SMIs) shape brand engagement and behavioral intention and when these effects vary across contexts. Drawing on 97 studies with a sample of 40,330 participants, we employ one‐stage meta‐analytic structural equation modeling (OSMASEM) to estimate the effects of SMI credibility (attractiveness ...
Tareq Rasul, Fernando de Oliveira Santini, Weng Marc Lim, Wagner Junior Ladeira, Isaac Cheah, Arnold Japutra, Musarrat Shaheen   +6 more
wiley   +1 more source

Antecedents of the effectiveness of entrepreneurship policy: An integrated framework. [PDF]

PLoS One
Zhang M, Zhang W.
europepmc   +1 more source

Ternary Crosslinking Builds Nanosheet Hard Carbon and Interfacial Polarization Regulates Na⁺ Kinetics in Hard Carbon Anodes

Carbon Energy, EarlyView.
Nanosheet Hard Carbon for Fast Na+ Storage ABSTRACT Hard‐carbon anodes for sodium‐ion batteries are often constrained by low initial Coulombic efficiency, severe interfacial polarization, and sluggish Na⁺ kinetics, especially when porosity engineering amplifies electrolyte consumption.
Dongke Cai, Fan Liu, Shuai Jiang, Shuwen Zhang, Bing Li, Qian Zhao   +5 more
wiley   +1 more source

Forest fire prediction using image processing. [PDF]

PLoS One
Li Y, Chen J, Zeng Y, Ding Y, Huang C, Tian H.   +5 more
europepmc   +1 more source