Results 131 to 140 of about 120,745 (161)
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Co-branding in smart luxury products merges the innovation of tech firms with the exclusivity of luxury brands to create premium hybrid offerings. Examples include TAG Heuer Connected and Apple Watch Hermès. These collaborations attract tech-savvy consumers and elevate brand value through emotional appeal and functionality.
openaire +1 more source
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Are products striking back? The rise of smart products in business markets
Industrial Marketing Management, 2020Catherine Pardo, Margherita Pagani
exaly
A holistic relook at engineering design methodologies for smart product-service systems development
Journal of Cleaner Production, 2020Pai Zheng, Chun-Hsien Chen
exaly
Reconfiguration of smart products during their use phase based on virtual product twins
CIRP Annals - Manufacturing Technology, 2017Philipp Savarino +2 more
exaly
To trust or not to trust smart consumer products: a literature review of trust-building factors
Management Review Quarterly, 2019Christian Stummer, Reinhold Decker
exaly