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Co-branding in smart luxury products merges the innovation of tech firms with the exclusivity of luxury brands to create premium hybrid offerings. Examples include TAG Heuer Connected and Apple Watch Hermès. These collaborations attract tech-savvy consumers and elevate brand value through emotional appeal and functionality.
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Drivers of consumers’ resistance to smart products
Journal of Marketing Management, 2017Inés Chouk, Zied Mani
exaly
Reconfiguration of smart products during their use phase based on virtual product twins
CIRP Annals - Manufacturing Technology, 2017Philipp Savarino +2 more
exaly
Aquest Treball de Fi de Grau, titulat "Smart Product Documentation", té com a objectiu desenvolupar un portal web centralitzat per consultar la documentació tècnica dels productes de l'empresa Entrust. Aquesta eina neix de la necessitat de millorar el servei d'atenció al client, reduint el temps que els agents de suport dediquen a localitzar informació
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Management science in the era of smart consumer products: challenges and research perspectives
Central European Journal of Operations Research, 2016Christian Stummer +2 more
exaly