Results 221 to 230 of about 114,826 (259)
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2023 International Conference on Networking and Communications (ICNWC), 2023
S. Gomathi +2 more
openaire +1 more source
S. Gomathi +2 more
openaire +1 more source
Smart Products value creation in SMEs innovation ecosystems
Technological Forecasting and Social Change, 2020Alejandro G Frank +2 more
exaly
Are products striking back? The rise of smart products in business markets
Industrial Marketing Management, 2020Catherine Pardo, Margherita Pagani
exaly
The effect of smart and connected products on consumer brand choice concentration
Journal of Business Research, 2021Liyin Jin, Qian Xu
exaly
Co-branding in smart luxury products merges the innovation of tech firms with the exclusivity of luxury brands to create premium hybrid offerings. Examples include TAG Heuer Connected and Apple Watch Hermès. These collaborations attract tech-savvy consumers and elevate brand value through emotional appeal and functionality.
openaire +1 more source
openaire +1 more source
A smart knowledge deployment method for the conceptual design of low-carbon products
Journal of Cleaner Production, 2021, Xin Guo
exaly

