Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
The Mediating Role of Self-Efficacy and Outcome Expectations in the Relationship Between Peer Context and Academic Engagement: A Social Cognitive Theory Perspective. [PDF]
Woreta GT, Zewude GT, Józsa K.
europepmc +1 more source
Social Cognitive Theory Implementation: The Impact of Herding Behavior on Boosting Budget Absorption
Martina Wulandari +2 more
openalex +1 more source
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Experiences of COVID-19 survivors and their families: A qualitative study based on social cognitive theory. [PDF]
Sohrabivafa M +6 more
europepmc +1 more source
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Operationalization of the social cognitive theory to explain and predict physical activity in Germany: a scale development. [PDF]
Egele VS, Stark R.
europepmc +1 more source
ABSTRACT This study examines whether information about production methods and social norms can increase consumers' willingness to pay (WTP) a price premium for food produced using climate‐friendly farming methods. A randomized survey experiment was conducted with 1568 respondents across Denmark, Lithuania, and Spain, who were assigned to one of four ...
Kassa Tarekegn Erekalo +5 more
wiley +1 more source
A social cognitive theory of customer value co-creation behavior: evidence from healthcare. [PDF]
Hasan MM +4 more
europepmc +1 more source

