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Social Influence

2022
The purpose of this research is to demonstrate the variety of skepticism and how it relates to online purchase decisions. Online communities have evolved to allow large groups of people to participate with them, and some users have created a virtual world that is impacted by the community's internal members.
S.K. Mangal, Shubhra Mangal
  +4 more sources

Social Influence

2011
This article examines the role of social influence in the puzzling nature of success in cultural markets: successful cultural products, such as hit songs, best-selling books, and blockbuster movies, are considerably more successful than average; yet which particular songs, books, and movies will become the next ‘big thing’ appears impossible to predict.
Duncan J. Watts, Matthew J. Salganik
openaire   +2 more sources

Social Influence

2016
Joseph P. Forgas, Kipling D. Williams
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