Results 141 to 150 of about 123,502 (169)

Redefining social marketing with contemporary commercial marketing definitions

Journal of Business Research, 2010
Stephen Dann
exaly  

Social marketing: A pathway to consumption reduction?

Journal of Business Research, 2009
Ken Peattie, Sue Peattie
exaly  

Market Socialism

1987
openaire   +1 more source

Elements of strategic social media marketing: A holistic framework

Journal of Business Research, 2017
Reto Felix, Philipp Rauschnabel
exaly  

The promise of social marketing

Social Marketing Quarterly, 1994
openaire   +1 more source

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Journal of Interactive Marketing, 2012
Peter Leeflang, Sonja Gensler
exaly  

Developing more effective social marketing strategies

Journal of Social Marketing, 2011
Walter Wymer
exaly  

Social media in marketing: A review and analysis of the existing literature

Telematics and Informatics, 2017
Raed Salah Algharabat, Ali Alalwan, Yogesh Dwivedi   +2 more
exaly  

Social media marketing: Who is watching the watchers?

Journal of Retailing and Consumer Services, 2020
Jenna Jacobson, Angel Hernández-García, Anatoliy Gruzd   +2 more
exaly  

Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction

Technological Forecasting and Social Change, 2019
Shih-Chih Chen, Chieh-Peng Lin
exaly