To evaluate the impact and sustainability of\ud relationships and exchanges that have been\ud established between marketers and target audiences,\ud in social marketing campaign activities designed to\ud produce behavioural changes.
openaire
Chemically Doped Conductive Polymers for Wearable Health Monitoring
Among conductive polymers, poly(3,4‐ethylenedioxythiophene):poly(styrenesulfonate) (PEDOT:PSS), polyaniline (PANI), and polypyrrole (PPy) are the most studied and applied. Chemical doping significantly boosts intrinsic conductivity and mechanical robustness.
Mengdi Zuo +5 more
wiley +1 more source
Using social marketing strategies to develop and pretest PrEP education materials for transgender women. [PDF]
Bass SB +6 more
europepmc +1 more source
Optofluidic Raman Analysis and Capacity Recovery in Li‐ion Cells
Operando Raman spectroscopy is used to monitor the degradation of commercial Li‐ion cells. Using a microfluidic access port, small amounts of electrolyte are sampled into a hollow‐core optical fibre, where fibre‐enhanced Raman analysis reveals Li+ solvation changes and solvent evolution.
Ermanno Miele +9 more
wiley +1 more source
Applying Social Marketing Principles for Community-Based Cancer Screening Programs: Two Case Studies. [PDF]
Kwon SC +11 more
europepmc +1 more source
Using the '4Ps' social marketing strategy to overcome vaccination hesitancy: COVID-19 vaccine coverage in a Chinese college as an example. [PDF]
Zheng B, Yan J, Wang X, Tang Y, Xiang Y.
europepmc +1 more source
Record Performance in Vertically Stacked, Solution‐Processed ZTO Schottky Diodes
Schottky diodes based on solution processed sustainable zinc—tin–oxide thin films present an eco‐friendly and versatile alternative to conventional CMOS based technologies. Beyond state‐of‐the‐art performance for vertically stacked solution‐based oxide diodes was achieved, including rectification ratios exceeding nine orders of magnitude, and intrinsic
Carlos Silva +10 more
wiley +1 more source
Nudging Consumer Behavior with Social Marketing in Portugal: Can Perception Have an Influence over Trying Insect-Based Food? [PDF]
Bucea-Manea-Țoniș R +4 more
europepmc +1 more source
3D Printed Omniphobic Slippery Liquid Infused Porous Surfaces for Low Surface Tension Repellency
A 3D printing strategy fabricates omniphobic slippery liquid‐infused porous structures with lubricant reservoirs and interconnected microchannels. A post‐printing surface treatment modifies the porous surface to ensure compatibility with the infused fluorinated lubricant.
Noa Trink, Shlomo Magdassi
wiley +1 more source
Social marketing and the challenges of participant recruitment. [PDF]
Baranowski T +5 more
europepmc +1 more source

