Results 71 to 80 of about 2,050,463 (299)
Finding Truth in Cause-Related Advertising: A Lexical Analysis of Brands’ Health, Environment, and Social Justice Communications on Twitter [PDF]
, 2015 Consumers increasingly desire to make purchasing decisions based on factors such as health, the environment, and social justice. In response, there has been a commensurate rise in cause-related marketing to appeal to socially-conscious consumers. However,
Culotta, Aron +2 more
core +1 more source
Publishing in socially oriented journals - the state of play in Asia
, 2006 Purpose: This paper examines this issue by examining institutional publishing in six socially oriented marketing journals generally and then explores the performance within Asian institutions and those within Australia and New Zealand, in detail.Design ...
Mittelstaedt, John D., Polonsky, Michael
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Advanced Engineering Materials, EarlyView.Additive manufacturing provides precise control over the placement of continuous fibres within polymer matrices, enabling customised mechanical performance in composite components. This article explores processing strategies, mechanical testing, and modelling approaches for additive manufactured continuous fibre‐reinforced composites.
Cherian Thomas, Amir Hosein Sakhaei
wiley +1 more source
BMC Primary CareBackground There are recognised barriers to engagement with mainstream alcohol services for certain groups within populations. Alcohol assertive outreach is an approach that uses repeated, persistent and flexible methods to engage with patients with ...
Clare Sharp +3 more
doaj +1 more source
Computers in Human Behavior ReportsThe advent of artificial intelligence (AI) has triggered a significant evolution in the sphere of social media. This research is designed to explore the influence of AI technologies in user experience under Social Media Marketing examining augmented ...
Fandi Omeish +2 more
doaj +1 more source
Advanced Engineering Materials, EarlyView.Scandium (Sc)‐doped AlCoCrFeMo HEA coatings are fabricated via flame spraying with 0.1, 0.3, and 0.5 wt% Sc additions. Among these, the HEA‐Sc0.3 coating exhibits the highest corrosion resistance, indicated by a more positive corrosion potential and lower current density.
Pankaj Kumar +7 more
wiley +1 more source
Tourism, 2020 This is an empirical study that is based on the results of questionnaire research on ecological behaviour and consumer choices shown by generation Z and their attitudes towards pro-ecological practices implemented as part of ecological policies in ...
Maciej Dębski +1 more
doaj +1 more source
Exploring the role of marketing as a tool to aid smart meter adoption amongst fuel poverty and vulnerable groups [PDF]
, 2013 This study is concerned with exploring the role of marketing as a tool to improve smart meter adoption amongst different fuel poverty groups. The traditional view of marketing is that it is a process by which people and firms get what they require and ...
Lewis, J, Rosborough, J
core
Advanced Functional Materials, EarlyView.Intelligent radiative cooling devices, adaptable to various weather conditions, have the potential for year‐round energy savings. This study introduces a sustainable dual‐mode film made from polycaprolactone nanofibers and upcycled chip bags for effective thermal management.
Qimeng Song +4 more
wiley +1 more source
Opinion modeling on social media and marketing aspects [PDF]
, 2018 We introduce and discuss kinetic models of opinion formation on social networks in which the distribution function depends on both the opinion and the connectivity of the agents.
Toscani, G., Tosin, A., Zanella, M.
core +2 more sources